Monthly Archives: November, 2016

F*** Black Friday & Cyber Monday

November 24th, 2016 Posted by Analytics 0 thoughts on “F*** Black Friday & Cyber Monday”

While retailers lick their chops over the hordes they will attract this Black Friday, I have a PSA to make.

Scrap Black Friday. No, I mean it. Burn it like that first turkey you made 20 years ago that your family will never let you live down.

Just throw it all away, like the dull green bean casserole that your cousin insisted on bringing this year, just like he has every year prior.

Heck, if I were you I would even do away with cyber Monday — and treat it like the cranberry jelly that really adds nothing to the turkey-and-carbs fest, if we’re being honest.

What I mean by all this is that it doesn’t make sense to pick out one day each year to draw in customers with huge deals.

If you have the right data analytics program to monitor what customers are doing every time they visit your website, you can create a Black Friday-like experience all year long.

You can increase your conversion rates both online and in-stores, 365 days a year, 24 hours a day.

SYNTASA’s Customer360 Data App allows companies to tailor how their website responds to each incoming user, based on their prior behavior on the website.

That gives you the ability to influence the outcome of each visitation. The algorithmic nature of SYNTASA’s Data Apps is very powerful will automatically recommend the next best action that needs to be taken.

You won’t even need to create gigantic sales to improve your retention rate and overall sales results.

So this year, scrap Black Friday. And instead of stuffing your data into static analytics programs, start using dynamic behavioral analytics tools to make the best of each customer visit.

If you would like to find out how you can make every day of the year as Black Friday using our Customer360 Data App you can contact me at jay.marwaha@syntasa.com

How SYNTASA Came to Be

November 14th, 2016 Posted by Analytics 0 thoughts on “How SYNTASA Came to Be”

The story of SYNTASA begins with the worst terrorist attack in U.S. history.

On September 11, 2001, I was working in New York as an executive at American Express. I was only a block away from the World Trade Center when the towers came crashing down. I witnessed the tragedy of 9/11 unfold in front of my eyes.

The experience shook me deeply. But, it also motivated me to work in the defense sector, to help improve the country’s defenses and prevent anything like this from ever happening again.

In 2013, I moved from New York to Washington D.C. to found ABSc, a company that would focus on providing security services to the government. I landed a project with a federal agency to help their cyber infrastructure.

I started out recruiting a couple of smart, patriotic minds who had already built a name for themselves within the federal government for their advanced analytics work. We soon grew to a staff of several hundreds of people.

Because of budget cuts and drawing down from the war starting in 2009, our company saw ups and downs due to a decline in demand. But still, our management team was strong enough to quickly build the company back up again.

Some of our staff has been around since the company was run out of a small closet of an office. Now, we are a well-known partner of the federal agencies.

Still, my entrepreneurial bug was not going away. So, I started SYNTASA about 4 years ago to build a product to perform Predictive Behavioral Analytics for large commercial enterprises.

SYNTASA’s Predictive Behavioral Analytics software provides enterprises insights into their customer behavior, to help improve business outcomes.

The software analyzes, in real time, the behavior of users. This allows for the creation of dynamic websites that will change according to the customer’s needs, and improves the customer experience.

SYNTASA Predictive Behavioral Analytics is at the forefront of the technological and data revolution, adapting the very latest in machine learning technology to help enterprises identify actions and outcomes. In some cases the software can be used to identify bad guys who could potentially harm our nation.

There are a lot of problems in the world that I’d like to work hard to solve in order to make the world a better place. I also realize that there are many very smart and successful people who can also solve these problems. I feel fortunate that I was given an opportunity to serve our nation in a small way.

The Future of Data Analytics: Predictive Behavioral Analytics™

November 10th, 2016 Posted by Analytics 0 thoughts on “The Future of Data Analytics: Predictive Behavioral Analytics™”

We’ve come a long way since the days of horse-drawn carriages. Not only do we have fast, powerful cars at our disposal – we can also see glimpses of an era when everyone will be riding in self-driving automobiles.

You can say the same for data analytics. Computers and digital data have done much to revolutionize the processing of information, but here too artificial intelligence is expected to change the game in the decades to come.

The cutting edge data analytics tools today don’t just process static data. Instead, they analyze data in-motion — based on a dynamic model that evolves with each new addition of data – and coordinate an immediate and appropriate response.

This type of program – what we call Predictive Behavioral Analytics™ or PBA – is already being used by businesses in a wide range of industry. Think about websites like Amazon, and how they tailor results to a customer’s behavior.

Predictive Behavioral Analytics™ is also an important weapon in the arsenal of several government entities seeking to improve intelligence production capabilities and strengthen their cybersecurity. It provides the analytics capacity to identify suspicious users – based on their immediate behavior on the network – and shut them out instantly. It can identify content most relevant to the analytics in an effort to produce targeted intelligence.

Just like self-driving cars – and I can relate to some of the functions offered by Tesla – can also be used as standard human-operated machines, SYNTASA’s Predictive Behavioral Analytics™ offers more traditional data analytics functions in addition to these cutting-edge abilities.

The program can make recommendations based on the data accumulated over time, in areas such as internal management, customer-facing applications and effective information sharing.

In other words, with SYNTASA® you get the best of both worlds: traditional data processing, and an AI program working for you around the clock.

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