Monthly Archives: December, 2016

How Trump Beat the Pollsters, and What You Can Learn From It

December 21st, 2016 Posted by Analytics 0 thoughts on “How Trump Beat the Pollsters, and What You Can Learn From It”

After Donald Trump was elected president in a historic upset last month, many pollsters had to eat their words.

In fact, one prominent expert, Princeton professor Sam Wang, went on live TV to follow through on a pledge he had made pre-election: that he would eat a bug if Trump won.

“After all I was wrong. A lot of people were wrong,” said Wang, before munching on a cricket.

Bets aside, the election results were a jarring reminder of the limitations of polling as a science.

Polling is a small numbers game. In order to predict the outcome of an election, pollsters divide up voters into demographic categories — age, geographic location, ethnicity, socioeconomic status, and so on.

Based on responses from a small subset of people in each group, they infer what the population at large is going to decide.

In the era of big data, that sounds a little backwards.

If your company is basing its online sales strategies on similar calculations, it’s got it all wrong.

The best way to determine the outcome of a consumer’s visit on a website is to watch what he or she does, and map that onto past behaviors observed on the site. The more data you have on prior customer behavior, the more accurate the result will be.

This type of demographics-agnostic calculus is what we call behavioral analytics. Try it, and you’ll never have to eat a bug on live TV.

This is Going to be “Yuge”

December 15th, 2016 Posted by Analytics 0 thoughts on “This is Going to be “Yuge””

Behavioral analytics is great, let me tell you. I am firm believer in behavioral analytics. This is going to be Yuge!

If you want to make your business great again, you gotta know who your customer is. It’s a huge problem when you don’t use behavioral analytics to know your customers. We need to take our customer back to being great again. It’s gonna be massive.

Your customers are good guys. But when they’re shopping online, they want good deals. They want you to give them good deals.

Now, I know what customers want. Trust me, I do. The reason why I know what customers want is that I get them.

I get them because when they behave in a certain way on your site, I’ll know they’re not alone. It’s a movement. And I know if you take your time you’re one type of customer, and if you immediately click on a certain type of product you’re another type of customer.

And once I know what type of customer you are, I’ll know what you want. Because of what the other customers before you have wanted.

Now, this is not about identity. Black, white, young, old, rich, poor. When you go onto that website and you know what you want, you’re going to want the same deals, no matter who you are.

It’s so easy. For me, it is. It’s so simple, once you know that you gotta target your deals to your consumers based on their behavior.

It’s what they want, that’s what matters. We are all winners and we will make you great again. Knowing what they want will make you a winner. The best part is we’ll even tell you who your “rotten” visitors are and believe me there are many. It’s a ‘uge problem for companies.

And I’ve got so many wins already, I want you to win too.

How do you win? By knowing who you’re talking to. By segmenting. And trust me, behavioral analytics is the way to go if you want to reach people.

Now I’m a businessman, you’re a businessman too. You gotta be successful. That’s why you gotta use behavioral analytics. Let me tell you.

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