The Difference Between You and Matthew McConaughey

What’s romantic in movies could pass as creepy in real life, right? Well, there's a similar disconnect going on…

You know that moment when you’re watching a romantic comedy and you realize that those grand, romantic gestures would never work in real life? What’s romantic in movies could pass as creepy in real life, right? Well, there is a similar disconnect going on in digital marketing.

You Can Quit Retargeting Me Now

If you want your retargeting efforts to be successful, don’t let your seams show. Don’t advertise a product that…

A leading e-commerce company has just been named the most innovative of 2017, in its ability to deliver more, faster and smarter than any other company. Yet, a recent experience on their website highlights their failure to execute one of the most basic marketing strategies: retargeting.