Posts tagged "machine learning"

What’s Your Customer’s Next Move?

February 22nd, 2018 Posted by Analytics, Strategy 0 thoughts on “What’s Your Customer’s Next Move?”

Every time a customer visits your site or opens your app, they are leaving breadcrumbs and feeding your clickstream data. Furthermore, it’s AI Assisted Customer Analytics which utilizes machine learning to discover the information you need about your customers so that you can make smarter decisions for your business.

It’s the Thought That Counts

December 8th, 2017 Posted by Analytics, Behavioral Data 0 thoughts on “It’s the Thought That Counts”

Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.