Posts in Government

GDPR, RGPD

Will GDPR Rule You or Will You Rule It?

September 20th, 2017 Posted by Français 🇫🇷, Government 0 thoughts on “Will GDPR Rule You or Will You Rule It?”

As you’ve probably heard, starting next year any company that stores data on citizens of the European Union will have to comply with a stringent set of new data privacy rules called General Data Protection Regulation (GDPR). The deadline to comply is fast approaching. GDPR will apply in the UK, and the 28 member states of the European Union, beginning May 25, 2018.

Are you ready for it?

Background on GDPR

Last updated in 1995, those new rules are expansive and detailed. And the penalty for non-compliance is steep – up to 4% of a company’s global annual turnover. Large companies with a European presence have been watching the development of the rule and are, by and large, ready for the May 2018 deadline.

Companies are also realizing that the new rules don’t just apply to their organization, but also to the dozens of third-party vendors that have access to their data.

The question is particularly tricky when it comes to cloud providers. For instance, under GDPR a European individual can request a company destroy all personal data it may hold about them. This includes all data stored on its cloud providers, and must be done within 30 days of the request. That means a company will have to devote significant effort to ensure that all its cloud providers can also comply within that timeframe.

In fact, ensuring that all data partners can comply with the rule is shaping up to be one of the biggest challenges of GDPR.

Steps to Take

The Cloud Industry Forum offers a number of suggestions for tackling this difficult task:

  • Identify the location where the cloud app is storing the personal data
  • Take measures to protect it
  • Sign data processing agreements with all cloud partners
  • Limit the data sent over the clouds as much as possible
  • Restrict how cloud apps can use the personal data
  • Ensure that the data can be erased once your partnership with the cloud application ends

According to a Netskope Cloud Report, a single European enterprise uses, on average, more than 600 business cloud providers. Imagine the headache of tracking all the data partners involved in processing your data. Therefore, it’s likely that many companies will terminate partnerships with cloud providers as a result of GDPR.

Benefits of Syntasa

Thankfully, there are other options for outsourcing data processing functions. At Syntasa, for instance, we will never take ownership of your data or hold it in our servers. Our software application sits within the enterprise architecture. No customer data ever leaves the enterprise database.

This means several things. First, if you are compliant, we are compliant. You will never have to ask us to erase anyone’s date of birth, credit card information or heart rate, simply because we won’t have access to it.

In addition, using a sophisticated algorithm, we can minimize the need for dozens of other cloud applications. Syntasa can also help with processing through and locating the sensitive data, so that your company can be more efficient at complying with GDPR.

We use behavioral data analytics to enable companies to tailor their marketing campaigns and other customer interactions in real-time. But we do this without stalking the user or asking for their sensitive data. We simply rely on the user’s online behavior to determine their preferences, and by comparing theirs with the behavior of thousands of anonymous users who were in their shoes in the past.

Wouldn’t you want to remove the extra work of ensuring your cloud providers are complying with GDPR? Why should you have to worry about activities outside the confines of your own organization?

So, who’s ready to rule GDPR? Tweet at me or email me to share your thoughts about GDPR.

If you require more information on how Syntasa can help with GDPR, please contact us at info@syntasa.com.

 

Geoint 2017

Visit SYNTASA at GEOINT 2017!

June 5th, 2017 Posted by Events, Government 0 thoughts on “Visit SYNTASA at GEOINT 2017!”

SYNTASA is in San Antonio, attending GEOINT 2017 Symposium, June 4-7, 2017. Visit booth #1629 to learn all about Predictive Behavioral Analytics™.

DRIVING IMPROVED MISSION PERFORMANCE AND ANALYSIS WITH REAL-TIME USER SEGMENTATION

Government organizations responsible for the provision of networks, tools, and access to content need to be able to understand whether the intended audience is finding the right information, how long it takes to find the information, which tools are most useful for users, and whether some users are attempting to access information they are not authorized to see. SYNTASA has created a flexible platform with machine learning algorithms that uses behavioral data like clickstreams and contextual data such as available user profiles to achieve insight into content and system usage.

To learn more, view this handout or visit www.syntasa.com.

Printed copies of the handout are available at our booth #1629, located in the small business pavilion, next to the info counter.

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