A new kind of technology built for digital professionals
Syntasa is a self-service web application that enables digital teams to connect first-party behavioral and enterprise data, build and deploy your customized models, run in a private cloud, and activate across channels.
How it works
Data
Combine first-party behavioral data from websites, apps, and devices with enterprise data at the individual level
Use preferred analytics tools (for reporting and visualization)
Perform ad-hoc SQL queries and generate propensity scores
AI/ML
Apply business rules that leverage combined behavioral + enterprise data to automate workflows
Leverage cutting edge AI/ML capabilities to find patterns in behavior
Generate personalized predictions for each individual informed by past behavior
Activate
Create lists with rules-based or AI/ML-based segmentation and automatically send to DMP
Make personalized recommendations available for website, apps, and devices in real-time
Integrate with existing martech stack – no need to rip and replace campaign systems
Syntasa by the numbers
AppFlow
AppFlow diagrams give you an overview of your entire system and allows you to drill into specific apps and view dependencies
Integrations and Adapters
Martech Integrations
Adobe Analytics
<p>Syntasa helps you integrate your
website, app, and device activity from Adobe Analytics with our pre-built
adaptor in several ways.</p>
<p><strong>Clickstream</strong>:
quickly and easily bring your clickstream data from Adobe Analytics into your
first-party data platform. This data is the most complex and most difficult to
deal with – not only is there a high volume, but there are thousands of
semi-structured data elements, and different levels of abstraction (sessions,
views, products, and events). The integration connects to your Adobe Analytics
account via API and automatically enriches the raw clickstream data from Adobe
Data Feeds with your custom Report Suite configurations. Once deployed, it
monitors for data accuracy, allows for configuration changes, adds Adobe and
enterprise lookup data, creates a product string view, and enables additional
custom data transformations. It recognizes relationships between sessions,
views, products, and events and our ID Graph capability provides cross-device
and cookie stitching giving you a customer (not device) view of the data within
a common schema.<br>
<br>
<strong>Reporting</strong>: programatically run a
report with any available Adobe Analytics metrics and dimensions and the
adapter will pull in the resulting report at the aggregate level for use in your
first-party data platform.<strong><br>
<br>
</strong>Classification<strong>: </strong>automatically<strong> </strong>retrieve
Classification data (SAINT files) used in Adobe reporting for use in your first-party
data platform.<strong></strong></p>
Adobe Audience Manager
<p>Syntasa helps you integrate your audience activity data from
Adobe Audience Manager (AAM) with our pre-built adaptor in a few ways.</p>
<p><strong>Inbound</strong>: automatically import audience data
from AAM on an onoing basis by read Customer Data Feed (CDF) logs that contain
information about the segments and traits for which visitors qualify.</p>
<p><strong>Outbound</strong>: define traits using your first-party
behavioral data (either algorithmically or manually
with business rules) and automatically send them to AAM for activation
in DSPs on an ongoing basis.</p>
Adobe Campaign
<p>Syntasa helps you integrate
your email activity data from Campaign using our pre-built adaptor in several
ways.</p>
<p><strong>Activity</strong>: ingests subscriber-level activity records (sends,
opens, clicks) from the Campaign platform and adds them to your first-party
behavioral data platform on an ongoing basis.</p>
<p><strong>Reporting</strong>: programatically run a report with any available Campaign
metrics and dimensions and the adapter will pull in the resulting report at the
aggregate level for use in your first-party data platform.</p>
<p><strong>Audience:</strong> automatically send audience segments (created either
algorithmically or manually with business rules) to Campaign for use in
targeted email marketing campaigns.</p>
Adobe Core Services
<p> Syntasa helps integrate your data with the Adobe People core service through our file upload API process making it available to use with Experience Cloud tools. Using our automated processes, customers are able to consistently deliver model-derived customer attributes to the Adobe Experience Cloud providing the ability run better on-site testing using Target and enhance reporting capabilities in Analytics. </p>
Adobe Target
<p>Syntasa helps you activate your personalization campaigns
with Adobe Target using our pre-built adaptor in a few ways.</p>
<p><strong>Decisions</strong>: update the
recommended products, content, and offers in the Adobe Target customer profile
using the Bulk Profile Update API.</p>
<p><strong>Audience</strong>: automatically send audience segments (created either
algorithmically or manually with business rules) to Adobe Audience Manager for
Adobe Target to use in personalization campaigns.</p>
<p>Note: it is also possible to use Syntasa to integrate with Adobe Target using
the Adobe Core Services adapter.</p>
Eloqua
<p>Syntasa helps you integrate
your email activity data from Eloqua using our pre-built adaptor in several
ways.</p>
<p><strong>Activity</strong>: ingests subscriber-level activity records (sends,
opens, clicks) from the Eloqua platform and adds them to your first-party
behavioral data platform on an ongoing basis.</p>
<p><strong>Reporting</strong>: programatically run a report with any available Eloqua
metrics and dimensions and the adapter will pull in the resulting report at the
aggregate level for use in your first-party data platform.</p>
<p><strong>Audience:</strong> automatically send audience segments (created either
algorithmically or manually with business rules) to Eloqua for use in targeted
email marketing campaigns.</p>
Google Analytics 360
<p>Syntasa helps you integrate
your website, app, and device activity from Google Analytics 360 with our
pre-built adaptor in several ways.</p>
<p><strong>Clickstream</strong>: retrieve Google Analytics data stored in BigQuery
and onboard it into your first-party data platform. Once onboarded, transform
the data to highlight sessions, user, and product-level information.</p>
<p><strong>Data Import</strong>: upload any offline data (like store purchases, refunds,
data, User data, Campaign data,
Geography data, Content data, Product data, Cost data or Custom data into GA via
GA management API</p>
<p><strong>Reporting:</strong> programatically run a report with any available Google
Analytics metrics and dimensions and the adapter will pull in the resulting
report at the aggregate level for use in your first-party data platform.</p>
<p><strong>Audiences:</strong> automatically send audience segments (created either
algorithmically or manually with business rules) Google Analytics properties
for use in targeted advertising campaigns.</p>
<p><strong>Measurement:</strong> upload offline data from your first-party data
platform into Google Analytics properties via Measurement Protocol (GAMP) to
tie it with online behavior.</p>
Marketo
<p>Syntasa helps you integrate
your email activity data from Marketo using our pre-built adaptor in several
ways.</p>
<p><strong>Activity</strong>: ingests subscriber-level activity records (sends,
opens, clicks) from the Marketo platform and adds them to your first-party
behavioral data platform on an ongoing basis.</p>
<p><strong>Reporting</strong>: programatically run a report with any available Marketo
metrics and dimensions and the adapter will pull in the resulting report at the
aggregate level for use in your first-party data platform.</p>
<p><strong>Audience:</strong> automatically send audience segments (created either
algorithmically or manually with business rules) to Marketo for use in targeted
email marketing campaigns.</p>
Matomo
<p>Syntasa helps you integrate your website, app, and device
activity from Matomo with our pre-built adaptor in several ways.</p>
<p><strong>Behavior</strong>: retrieve Matomo data
stored in your Matomo database and onboard it into your first-party data
platform. Once onboarded, transform the data to highlight sessions, user, and
product-level information.</p>
<p><strong>Reporting:</strong>
programatically run a report with any available Matomo metrics and dimensions
and the adapter will pull in the resulting report at the aggregate level for
use in your first-party data platform.</p>
Optimizely
<p class="has-text-color has-black-color"><a>Syntasa helps you activate your personalization campaigns with Optimizely using our pre-built adaptor to automatically </a>send lookalike, custom, and dynamic audience segments (created either algorithmically or manually with business rules) to Optimizely for use in personalization campaigns on an ongoing basis.</p>
Pega
<p>Syntasa helps you integrate your first-party behavioral and customer data with Pega using our pre-built adaptors by building automated data pipelines to keep your data always up-to-date and enabling Pega to query your data with a real-time API.</p>
Responsys
<p>Syntasa helps you integrate
your email activity data from Responsys using our pre-built adaptor in several
ways.</p>
<p><strong>Activity</strong>: ingests subscriber-level activity records (sends,
opens, clicks) from the Responsys platform and adds them to your first-party
behavioral data platform on an ongoing basis.</p>
<p><strong>Reporting</strong>: programatically run a report with any available Responsys
metrics and dimensions and the adapter will pull in the resulting report at the
aggregate level for use in your first-party data platform.</p>
<p><strong>Audience:</strong> automatically send audience segments (created either
algorithmically or manually with business rules) to Responsys for use in
targeted email marketing campaigns.</p>
Salesforce
<p>Syntasa helps you integrate your customer data from
Salesforce using our pre-built adaptor in a few ways.</p>
<p><strong>Activity:</strong> ingest customer-level data from Salesforce
and add it into your first-party data platform.</p>
<p><strong>Audience:</strong> automatically
send audience segments (created either algorithmically or manually with
business rules) to Salesforce via real-time API for use in targeted advertising
or email marketing campaigns.</p>
SmarterClick
<p>Syntasa helps you activate dynamic offers with SmarterClick using our pre-built adaptor by providing individualized, personalized offers via real-time API for SmarterClick to display on websites and apps.</p>
Adtech Integrations
DoubleClick Manager
<p>Syntasa helps you integrate your DoubleClick Manager data using our pre-built adaptor in a few ways.</p>
<p><strong>Reporting</strong>: programmatically run a report to retrieve ad metrics
(e.g., impressions, clicks, page views, conversions) from DCM on an ongoing
basis.</p>
<p><strong>Audiences</strong>: automatically send lookalike, custom, and
dynamic audience segments (created either algorithmically or manually with
business rules) to DCM for use in targeted advertising campaigns on an ongoing
basis.</p>
Facebook Ads
<p>Syntasa helps you integrate your Facebook Advertising data
using our pre-built adaptor in a few ways.</p>
<p><strong>Reporting</strong>: programmatically run a report to retrieve
page and ad metrics (e.g., impressions, clicks, page views, conversions) from
Facebook on an ongoing basis.</p>
<p><strong>Audiences</strong>: automatically send lookalike, custom, and dynamic
audience segments (created either algorithmically or manually with business
rules) to Facebook for use in targeted advertising campaigns on an ongoing
basis.</p>
Google Ad Center
<p>Syntasa helps you integrate your Google Ad Center data using
our pre-built adaptor in a few ways.</p>
<p><strong>Reporting</strong>: programmatically run a report to retrieve
page and ad metrics (e.g., impressions, clicks, page views, conversions) from Google
Ad Center on an ongoing basis.</p>
<p><strong>Audiences</strong>: automatically send lookalike, custom, and dynamic
audience segments (created either algorithmically or manually with business
rules) to Google Ad Center for use in targeted advertising campaigns on an
ongoing basis.</p>
Google Audience Center 360
<p>Syntasa helps you integrate your audience data with Google Audience Center 360 with our pre-built adaptor by automatically sending audience segments (created either algorithmically or manually with business rules) to Google Audience Center 360 on an ongoing basis.</p>
Google Display & Video 360
<p>Syntasa helps you integrate your audience data with Google Display & Video 360 with our pre-built adaptor by automatically sending audience segments (created either algorithmically or manually with business rules) to Google Display & Video 360 on an ongoing basis.</p>
LinkedIn Ads
<p>Syntasa helps you integrate your LinkedIn data with your first-party data platform with our pre-built adaptor by automatically retrieving activity metrics on LinkedIn Pages on an ongoing basis.</p>
Nielsen
<p>Syntasa helps you integrate your audience data with Nielsen with our pre-built adaptor by automatically sending audience segments (created either algorithmically or manually with business rules) to Neilsen on an ongoing basis.</p>
Twitter Ads
<p>Syntasa helps you integrate your Twitter Advertising data using our pre-built adaptor by programmatically retrieving ad, tweet, and account level metrics (e.g., impressions, clicks, page views, conversions) from Twitter on an ongoing basis.</p>
Yahoo Advertising
<p>Syntasa helps you integrate your audience data with Yahoo Advertising with our pre-built adaptor by automatically sending audience segments (created either algorithmically or manually with business rules) to Yahoo Advertising on an ongoing basis.</p>
Big Data Integrations
Athena
<p>Amazon Athena is a serverless, interactive query service that makes it easy to analyze big data in S3 using standard SQL. Athena integration allows users to run complex queries directly on Athena tables. It also provides access to load the data from Athena tables and perform more complex transformations and modelling. This Integration also has the capabilities to make the processed data available back again in your Athena tables and views.</p>
BigQuery
<p>BigQuery is a serverless, highly scalable, and cost-effective data warehouse designed to help turn big data into informed business decisions. BigQuery integration provides easy access to enterprise data available in BigQuery. It allows users to run complex queries directly on BQ tables. It also provides access to load the data from BQ tables and perform more complex transformations and modelling. This Integration also has the capabilities to load the processed data back to BQ tables and views.</p>
DataBricks
<p>Databricks is a unified data analytics platform on the cloud for massive scale data engineering and collaborative data science. Databricks integration provides the ability to launch Runtimes that are powered by Databricks clusters. This allows the users to seamlessly work with Databricks clusters with click of a button. This integration automates the entire life cycle of cluster creation, job submission, and cluster termination as part of job workflow.</p>
DataProc
<p>Dataproc
is a GCP cloud-native distributed data processing engine for processing vast
amounts of data using open source tools such as Apache Spark, Apache Hive,
Apache HBase, Jupyter notebooks, Zeppelin notebooks, etc.<br>
<br>
</p>
<p>This
Dataproc integration provides the ability to launch Runtimes that are powered
by GCP Dataproc clusters. This allows the users to seamlessly work with
Dataproc clusters with click of a button. This integration automates the entire
life cycle of cluster creation, job submission, and cluster termination as part
of job workflow.</p>
Elastic MapReduce (EMR)
<p>EMR
is an AWS cloud-native distributed data processing engine for processing vast
amounts of data using open source tools such as Apache Spark, Apache Hive,
Apache HBase, Presto, Jupyter notebooks, Zeppelin notebooks, etc.</p>
<p><br>
This EMR integration
provides the ability to launch Runtimes that are powered by AWS EMR clusters.
This allows the users to seamlessly work with EMR clusters with click of a
button. This integration automates the entire life cycle of cluster creation,
job submission, and cluster termination as part of job workflow.</p>
HD Insight
<p>HDInsight is an Azure
cloud-native distributed data processing engine for processing vast amounts of
data using open source tools such as Apache Spark, Apache Hive, Apache HBase,
Jupyter notebooks, Zeppelin notebooks, etc.</p>
<p>This HDInsight
integration provides the ability to launch Runtimes that are powered by AWS EMR
clusters. This allows the users to seamlessly work with HDInsight clusters with
click of a button. This integration automates the entire life cycle of cluster
creation, job submission, and cluster termination as part of job workflow.</p>
Qubole
<p>Qubole is a cloud-native data platform for analytics, machine learning, and self-service AI. This Quoble integration provides the ability to launch Runtimes that are powered by Quoble clusters. This allows the users to seamlessly work with Quoble clusters with click of a button. This integration automates the entire life cycle of cluster creation, job submission, and cluster termination as part of job workflow.</p>
Redshift
<p>Redshift is cloud-native highly scalable data warehousing solution offered by AWS. Redshift integration provides easy access to enterprise data available in Redshift. It allows users to run complex queries directly on Redshift tables. It also provides access to load the data from Redshift tables and perform more complex transformations and modelling. This integration also has the capabilities to load the processed data back to Redshift tables and views.</p>
Snowflake
<p>Snowflake
is an analytic data warehouse provided as Software-as-a-Service (SaaS).
Snowflake provides a data warehouse that is faster, easier to use, and far more
flexible than traditional data warehouse offerings.</p>
<p><br>
Snowflake integration
provides easy access to enterprise data available in Snowflake. It allows users
to run complex queries directly on Snowflake tables. It also provides access to
load the data from Snowflake tables and perform more complex transformations
and modelling. This integration also has the capabilities to load the processed
data back to Snowflake tables and views.</p>
Teradata
<p>Teradata Database provides the most flexible analytical engine in the most scalable and manageable database for your data warehouse. Teradata integration provides easy access to enterprise data available in Teradata. It allows users to run complex queries directly on Teradata tables. It also provides access to load the data from Teradata tables and perform more complex transformations and modelling. This integration also has the capabilities to load the processed data back to Teradata tables and views.</p>
Don’t see one on the list? We add new integrations everyday.
Flexible Deployments
Syntasa and Private Cloud
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Transition to your private cloud for privacy and security
Cloud, On-Premise, or Hybrid
Not just a point solution
No need to purchase multiple different point solutions from different companies.
The Syntasa platform runs multiple solutions simultaneously.
Recognized by industry experts
