In today’s competitive digital marketplace, customer experience is more important than ever. We believe the best way to create the perfect customer experience is to understand the customer behavior at the individual level. Analyzing the interactions for millions of customers across different devices and different sessions is only possible with the right infrastructure in place.
SYNTASA integrates clickstream data with enterprise data to produce a unified behavioral schema that stores interactions at an individual level. Machine learning algorithms and predictive modeling are then applied in order to identify conversion drivers, segment visitors and predict their outcomes.