In today’s digital marketplace, customer experience is critical. We believe the best way to create the perfect customer experience is to understand the customer behavior at the individual level. Analyzing interaction details for millions of visitors and customers across different devices and different sessions is only capable if the right infrastructure is in place.
Syntasa’s technology processes the entire customer journey, including events from clickstream data, as well as other sources, and integrates them into one unified behavioral schema that stores interactions at an individual level. Machine learning algorithms and predictive modeling are applied in order to predict outcomes and segment visitors. This creates a holistic view of the customer and visitor, and pushes back actionable results on the individual journey, drop off points and drivers of various conversion events so that the user can more simply understand the customer.