THE TECH

SYNTASA’s technology closes the loop, making your data actionable.

In today’s digital marketplace, customer experience is critical. We believe the best way to create the perfect customer experience is to understand the customer behavior at the individual level. Analyzing interaction details for millions of visitors and customers across different devices and different sessions is only capable if the right infrastructure is in place.

Syntasa’s technology processes the entire customer journey, including events from clickstream data, as well as other sources, and integrates them into one unified behavioral schema that stores interactions at an individual level. Machine learning algorithms and predictive modeling are applied in order to predict outcomes and segment visitors. This creates a holistic view of the customer and visitor, and pushes back actionable results on the individual journey, drop off points and drivers of various conversion events so that the user can more simply understand the customer.

Enterprise Grade

  • In-house/on-premise deployment — sensitive data never leaves the enterprise
  • Security — Encryption, Single sign on, role-based security
  • Manageability — enterprise monitoring and resource management integration

Cloud Enabled

  • Public cloud with VPC (Virtual Private Cloud) — Amazon Web Services, Google Cloud Platform, and Microsoft Azure
  • Private cloud (Open Stack)
  • Elastic resource consumption

Cloud Enabled

  • Public cloud with VPC (Virtual Private Cloud) — Amazon Web Services, Google Cloud Platform, and Microsoft Azure
  • Private cloud (Open Stack)
  • Elastic resource consumption

Big Data Stack

  • Built with extensible open source technologies (Spark, Hadoop, Kafka)
  • Scalable processing architecture designed for billions of records
  • Real-time event processing and machine learning

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