Technology | Advanced Analytics

Big Data

SYNTASA’s technology leverages the benefits of big data and advanced analytics to create strategies and outcomes. Our innovative approach provides a highly scalable, flexible, distributed big data processing and analytics platform that features out-of-the-box connectors to the industry’s most widely deployed data analytics platforms. Through an understanding of how data is analyzed and collected, SYNTASA can seamlessly integrate and migrate massive amounts of data to industry leading open source technologies currently used within organizations.

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Machine Learning

SYNTASA applies sophisticated mathematical models and machine learning technology to online and offline data and integrates analytic outcomes with marketers’ content management and campaign management systems in real-time. Designed algorithms allow behavioral models to constantly be refined in order to segment visitors and ensure the delivery of a successful coupon or web experience. Digital marketers can immediately monitor the effectiveness of content personalization efforts to measure customer conversion rates and make changes where needed.

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Data Science

Making sense of massive amounts of data, particularly while it’s still relevant, and translating it into actionable insight is a true challenge for digital marketers. SYNTASA’S approach to handling this challenge encompasses proven algorithms and sophisticated correlation modeling that empowers marketers. Technology works with structured and unstructured data to create a unified integrated knowledge base that eliminates the need for in-house development of data models. This approach also delivers the ability to make real-time decisions and automation that drive higher conversions and revenues, improve operations, reduce expenses, and uncover previously hidden opportunities.

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Personalization

Maturity Index

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Attribution Analysis

Data Science Services

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