Monthly Archives: June, 2017

One Man’s Trash is Another Man’s Data Trove

June 28th, 2017 Posted by Behavioral Data 0 thoughts on “One Man’s Trash is Another Man’s Data Trove”

Companies are uncovering a data trove with anonymous and behavioral data, which can shed more insight on consumer behavior and intent than demographic data.

Rules-Based Attribution Models Are Made to Be Broken

June 13th, 2017 Posted by Analytics 0 thoughts on “Rules-Based Attribution Models Are Made to Be Broken”

When it comes to data analytics, rules are a knock-off version of truly, data-driven models.

The Difference Between You and Matthew McConaughey

June 6th, 2017 Posted by Retargeting 0 thoughts on “The Difference Between You and Matthew McConaughey”

You know that moment when you’re watching a romantic comedy and you realize that those grand, romantic gestures would never work in real life? What’s romantic in movies could pass as creepy in real life, right? Well, there is a similar disconnect going on in digital marketing.