Posts tagged "Customer Data"

Data That Stays Together, Works Together

July 31st, 2017 Posted by Strategy 0 thoughts on “Data That Stays Together, Works Together”

When it comes to data analytics, marketers are missing the forest for the trees. If you think your company’s most marketable data source lies in your enterprise data, think again. Your company is sitting on a gold mine of customer data, siloed in different departments, just waiting to be integrated and activated.