Syntasa's Composable CDP Fuels Global Electronic Retailer's Digital Evolution

Competing head-to-head with Dell, HP, Apple, and ASUS meant this retailer needed more than great products — it needed data-driven insights, real-time engagement, and smarter marketing at scale.

As a global leader in technology and consumer electronics, the retailer operates in an extremely competitive market. In an era where customer expectations for seamless, personalized experiences are higher than ever, standing out requires more than just cutting-edge products — it demands data-driven insights, real-time engagement, and smarter marketing strategies.

To differentiate from competitors and maintain its market share, the retailer needed to engage visitors in real time, personalize the shopping experience, and optimize marketing performance across multiple regions and channels. However, like many enterprises, the company faced significant challenges in fully leveraging its vast data ecosystem to drive these initiatives at scale.

Recognizing the need for a competitive advantage powered by AI, the retailer partnered with Syntasa to deploy its Composable Customer Data Platform (CCDP). By integrating multiple data source ingestion, real-time machine learning models, advanced personalization, social proofing, and first-party data activation, they outpaced competitors in digital engagement — driving stronger conversions and unlocking over $200M+ in incremental revenue.

The challenges

1. Engaging customers in the moment. The retailer invested heavily in customer acquisition and retargeting but struggled with real-time engagement upon landing on the website. They needed a way to identify and act on customer intent very quickly within a visit, ensuring hesitant shoppers were encouraged to complete their purchase.
2. Enhancing website personalization and SMB conversions. The retailer wanted to create greater personalization opportunities, starting with their SMB division and later expanding to their main site — tailoring the experience to individual users, particularly SMB users who often purchase in bulk.
3. Driving checkouts with social proofing. The retailer wanted to increase checkout rates by leveraging real-world customer behavior to instill urgency and confidence in potential buyers, showing how many other customers were interested in the same product at any given time.
4. Activating first-party data for smarter targeting. As third-party cookies became less effective, the retailer needed a scalable way to capture and activate first-party data — web behavior, transaction data, and contact center insights — for paid media campaigns and better audience segments.

Syntasa’s solutions

1. In-session marketing with real-time decisioning. Syntasa deployed a real-time machine learning model that analyzed visitor behavior within the first five clicks or 90 seconds, categorizing users as likely to buy, unlikely to buy, or on the fence — and offering a 5% discount to those on the fence. This reduced bounce rates, increased conversion rates, and drove $3M+ in revenue from in-session marketing campaigns across NA, EMEA, and APAC in one quarter, on a program built to scale regionally from the start.
2. Personalized website experiences and SMB growth. Dynamic personalization surfaced relevant offers based on user behavior, with targeted product banners and product nudging for visitors who viewed but didn’t add items to their cart. This drove $6.4M in additional sales from “continue shopping” and cart nudges, and recovered $100K+ in abandoned cart revenue in two quarters across NA, EMEA, and APAC.
3. Enhanced social proofing to drive conversions. Real-time social proofing showed how many people had added a product to their cart in the last seven days, building the confidence and urgency that turns hesitation into checkout — generating $106M+ in incremental revenue from social proofing alone across NA, EMEA, and APAC.
4. First-party data activation for smarter marketing. Syntasa’s data activation enabled the retailer to activate first-party data across Facebook, Google, TikTok, and Criteo, dramatically improving match rates and marketing ROI and generating $130M+ in incremental revenue across NA, EMEA, and APAC. By unifying web behavior, transaction data, and contact center insights inside the retailer’s own private cloud with advanced ID resolution, Syntasa helped build 169M+ customer profiles since inception — a 360-degree view that put the right message in front of the right customer at the right time.

Looking forward

By embracing AI-powered personalization, in-session marketing, social proofing, and first-party data activation, the retailer didn’t just enhance its digital experience — it laid the foundation for sustainable, scalable, and privacy-compliant growth. With Syntasa’s Composable CDP, the retailer now has a future-ready data infrastructure, empowering its marketing teams to act on real-time insights, optimize customer engagement, and drive measurable business impact at a global scale.

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