SYNTASA

Predictive Behavioral Analytics

At SYNTASA, we know behavior is the best predictor of intent. That’s why we’ve created a solution that focuses on clickstream data, utilizing every single touch point a customer makes. This allows Predictive Behavioral Analytics users to create the best possible digital experience, tailored to the individual.

Retail

We work with retailers and eCommerce sites to leverage big data by extending the current marketing cloud with enterprise data integration in order to provide a holistic view of the entire consumer journey. Understanding the entire journey let’s retailers predict outcomes and increase sales.

Media and Entertainment

We ensure that media and entertainment organizations are utilizing all of their data to provide customers with an experience tailored to their interests and needs. Customers are segments and content is delivered to the right customer at the right point of time in their journey.

Finance

We help financial organizations develop the most complete customer profile that extends across all channels by integrating online web data and third-party data with extensive historical customer information. This allows for personalized, targeted content that is aligned with the events taking place in the lives of consumers and clients.

A fully scalable solution that seamlessly integrates with existing data platforms

  • Rapid deployment options, including Cloud and On-prem
  • Real time data integration into Hadoop
  • Seamless CRM and Enterprise Data Integration
  • Open source architecture supports continuous growth
  • Customized machine learning algorithms

BASIC

Data Collection
Event Processing
UI-based Configuration and Change Management

ADVANCED

Includes Basic Package
+
Advanced Behavioral Analytics

PREDICTIVE

Basic  Package Features
Advanced Package Features
Predictive Behavioral Analytics
AWESOME STUFF

What We Do

Syntasa extends the typical Marketing Cloud, integrating clickstream data with enterprise systems data, to create a holistic view of the customer.

Integrate

Consolidate clickstream and enterprise data in a behavioral schema in Hadoop

Analyze

Analyze customer experience, journeys, and behavioral traits

Segment

Segment customers and predict their propensity to reach a defined outcome

WE ANALYZED

Billions

of customer touch points

WE MADE

Billions

of predictions

WE CONVERTED

Millions

of customers

OUR CLIENT’S

Testimonials

“SYNTASA, through their clickstream adaptor and behavioral schema, helped us unlock the full power of clickstream data in our Hadoop environment to build better clustering models and personalize customer experiences based on website behavior.”

ashish_braganza_600x600

Ashish Braganza

Partners

We are motivated to provide powerful results for our customers, and our strategic partnerships ensure we deliver the best possible solution.

The first step towards enabling Predictive Behavioral Analytics is integrating clickstream and enterprise data.

If you’d like to discuss a future project, or want to get in touch with our team, please contact us.

Address
560 Herndon Parkway, Suite 240
Herndon, Va 20170
Email
info@syntasa.com
support@syntasa.com
Phone Support
1-703-596-0100

Write Us




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