Boosting Vaccine Confidence
The UK Cabinet Office demonstrates a vision to guide vaccine confidence communications with data-driven insights. Localized visibility into hesitant communities and the narratives that influence them guide communications strategies and tactics.
Customer Overview
The Cabinet Office is a department of the Government of the United Kingdom responsible for supporting the prime minister and Cabinet of the United Kingdom. It is composed of various units that support Cabinet committees and which co-ordinate the delivery of government objectives via other departments.
Enable Access and Collaboration
Among Communicators Worldwide
Build the digital infrastructure that
- Unifies insights, content, and capabilities
- Enables the collaboration of international, national, and local partners
- Promotes global vaccine confidence
Behind the Scenes
Get a peek behind the scenes of a sentiment analytics project — using digital behavior to gain insights into the global view of COVID vaccine confidence.
“Our vision is to build the digital infrastructure, with the World Health Organisation, to enable the collaboration of international, national and local partners, including in vulnerable countries to promote vaccine confidence.”
– Gerald Mullally, Director, Government Communication Service International
Sentiment Analytics
Tap into digital behavior to keep your finger on the pulse of your constituents — which topics are most popular, how is sentiment trending, and where should you focus your efforts?
Capabilities
Quickly and easily ingest many different types of data (both structured and unstructured), including surveys, vaccination metrics, news, social media, and search.
The COVID pandemic is an urgent problem that requires quick action. Sytasa’s software and expertise enabled the project to deliver value within 6 weeks.
Intuitive visualizations and maps make insights easy for communicators to use and determine which campaigns and audiences will yield the best results in their country.
Applying Natural Language Processing algorithms measures sentiment and topic modeling techniques find patterns in conversations to see which narratives emerge.
The Syntasa software and all data is contained within a private cloud environment that is owned and governed by the customer
