Challenge

• Sky had vast amounts of untapped Adobe Analytics behavioral data, which was notoriously complex and difficult to process
• Customers produce massive amounts of data each day, from multiple sources and touchpoints, and Sky needed to combine them in one place
• Sky was eager to meaningfully leverage their data to achieve marketing and business goals and maximize their return on investment with GCP

Solution

The company did not want to purchase another SaaS product that would require them to add another tag and further silo their data. Instead, they turned to Syntasa because it could run natively within their big data environment and combine the data from their existing martech and adtech tools. This helped their analysts leverage both behavioral and enterprise data at the individual level to understand customer behavior more fully. And because Syntasa keeps all of the data within Sky’s private GCP account, it does not pose any security or GDPR-related concerns for the business.

Use Cases

Churn Reduction
Product Recommendations
Identity Resolution
Adobe Analytics Adapter

Results

Sky can now recognize each customer across multiple channels to match each customer’s needs to relevant experiences – improving both the customer experience and business outcomes

In just two months, Sky was able to join their enterprise data sources with vast amounts of previously underutilized behavioral data to inform marketing, service, sales, and product development initiatives