The company did not want to purchase another SaaS product that would require them to add another tag and further silo their data. Instead, they turned to Syntasa because it could run natively within their big data environment and combine the data from their existing martech and adtech tools. This helped their analysts leverage both behavioral and enterprise data at the individual level to understand customer behavior more fully. And because Syntasa keeps all of the data within Sky’s private GCP account, it does not pose any security or GDPR-related concerns for the business.
Churn Reduction
Product Recommendations
Identity Resolution Adobe
Analytics Adapter
Sky can now recognize each customer across multiple channels to match each customer’s needs to relevant experiences – improving both the customer experience and business outcomes In just two months, Sky was able to join their enterprise data sources with vast amounts of previously underutilized behavioral data to inform marketing, service, sales, and product development initiatives
Actions speak louder than words. See what an AI assisted customer intelligence platform looks like in action.
