Empower Marketers with first party audiences to Reach Customers Across Multiple Channels
Audiences Managed
Incremental Revenue
Generated
Countries live with audiences
Source & Destination Integrations
Using Syntasa’s ID Graph to join each visitor’s online behavior with hundreds of customer profile fields from loyalty and CRM systems.
Using algorithms to expand audiences beyond business rules.
Using algorithmic retargeting and attribution. Scalable propensity algorithm can be leveraged across global marketing programs.
By leveraging holistic customer profiles to build marketing segments / audiences that can be activated across paid media destinations and personalize customer experiences.
Audiences lets users quickly create and deploy audience sgments using pre-built templates and drag-and-drop features, allowing marketing professionals to define audience characteristics without IT support for personalized campaigns.
Audiences enables highly personalized marketing campaigns by creating precise user segments and activating across multiple channels like Paid Media, Email, and Website Personalization from one place enhancing user engagement and conversion rates.
This framework captures and processes user data as it happens, enabling businesses to deliver timely and relevant content across various platforms leading to higher engagement and conversion rates.
Audiences solution empowers users to build and deploy sophisticated data science models for enhanced audience segmentation and targeting. These models help predict customer behaviors and improve marketing strategies.
The ID Graph technology significantly improves match rates and resolves user identities across devices and channels. By stitching together data points from various sources, it creates a unified view of each user, allowing for more accurate predictions and personalized marketing efforts
Easy to Import Data
It can import data via direct integration, file uploads, API calls, or other methods.
Pre-processing Data It ensures that incoming data is in a suitable format for audience building.
Handling Erroneous Data
The logging mechanism tracks issues, notifies users, and troubleshoots the import process.
Data Layer
Add any number of raw datasets without needing heavy lifting from data engineers.
Identity Layer Identify same person across all sources.
Attribute Generation
Create simple rules to filter data and generate derived attributes using a no-code interface.
Select Attributes
Identify essential attributes that define unique audience segments.
Define Audiences Craft detailed audience profiles using a mix of attributes, targeting specific user actions and preferences.
Define Audience Expiry
Set expiration dates for each segment to ensure the campaign data is always current and relevant.
Destination Selection
Determine which marketing platforms (e.g., social media, email, digital ads) will receive the data.
Share Audiences
Allocate audience segments to selected platforms, customizing outreach to ensure maximum engagement.
Achieve up to 90% reduction in ad spending while maintaining returns by creating hyper-targeted audiences that boost conversions across diverse platforms.
With a 85% match rate between Adobe and Google Audiences, launch campaigns that drive conversion, like abandoned cart emails, special discounts, and more.
Test treatments of a specific audience across different channels to uncover the path of highest conversion.
With a 90% reduction in time and effort to build Audiences, manage multivariate testing to optimize for the highest conversion.
