Tap into a broader source of behavior to get a more representative view of your residents’ attitudes and intentions. Leverage passive sources of digital behavior to keep your finger on the pulse. Get insights into which topics are most popular, how sentiment is trending, and where you should focus your efforts.
Resident interactions with surveys, search, websites, and apps
Engagements with social media, call centers, and chatbots
Outcomes like virus spread, vaccine shipment, treatment, and associated gaps
Where is the virus progressing without the availability of vaccines?
Where are residents willing to vaccinate, but not engaging digitally?
Where are vaccines available, but residents are hesitant to take them?
Provides communications and public health leaders with the ability to see what matters most to them
Measures sentiment, scores toxicity, and aggregates conversations into similar topics
Improve visibility of ads, website content, emails, and app notifications for the groups that need them most
All data is automatically updated and tracked over time to show trends and impacts of actions
Digital persuasion ads for hesitant groups that are engaged
Partner with community-based organizations to engage vaccine hesitant groups
Addressing residents in socially vulnerable communities
Responses from visitors to your websites
Responses from the broader community
Transcripts of resident phone calls
Page visits, transactions, and content
Transcripts from on-site chat conversations
What topics are people talking about?
App visits, transactions, and content
Insight gathered on searches from Google
Public data from Census and social vulnerability
Science has never moved faster, we now face a hurdle–rolling out a large-scale, rapid immunization initiative unlike anything we’ve seen before.
Leaders of states, counties, and cities that persuade 80% of their residents to be vaccinated will reap the benefits – in generating higher GDP, lower unemployment, higher tax revenue, and reduced healthcare cost.
As constituent behavior has moved online, it’s now more critical than ever to provide relevant and engaging digital services.
