Build & Activate
first party Audiences across multiple marketing channels

Empower Marketers with first party audiences to Reach Customers Across Multiple Channels

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Audiences
Managed

Incremental Revenue
Generated

Countries live with
audiences

Source & Destination
Integrations

World’s most Innovative Companies are using

Audiences

Global Airline Carrier can now predict the propensity of travelers to fly specific routes.

Using Syntasa’s ID Graph to join each visitor’s online behavior with hundreds of customer profile fields from loyalty and CRM systems.

A Multinational Electronics Company expanded audiences and increased conversions by 2x

Using algorithms to expand audiences beyond business rules.

Lenovo can now predict the purchasing likelihood of the web visitors.

Using algorithmic retargeting and attribution. Scalable propensity algorithm can be leveraged across global marketing programs.

Currys created 200+ audience segments.

By leveraging holistic customer profiles to build marketing segments / audiences that can be activated across paid media destinations and personalize customer experiences.

Why Choose Audiences ?

Death of 3rd party cookies

Privacy Regulations and Tech Changer :-
Privacy regulations and tech players phasing out third-party cookies have made traditional tracking methods obsolete.
Decline in Match Rates and ROI :-
The deprecation of third-party cookies leads to lower match rates and less effective ad targeting, reducing ROI.
Shift to First-Party Solutions :-
Companies are moving to first-party data strategies to maintain effective targeting and personalization in this new landscape.

Use your First-Party Data

Audiences collects data from events, online behavior, offline sources, and data science models, leveraging all the customer data in your own data warehouse for marketing segmentation.

Easily build your audience with a No-Code interface

Audiences lets users quickly create and deploy audience sgments using pre-built templates and drag-and-drop features, allowing marketing professionals to define audience characteristics without IT support for personalized campaigns.

Activate your audiences across channels from your data warehouse

Audiences enables highly personalized marketing campaigns by creating precise user segments and activating across multiple channels like Paid Media, Email, and Website Personalization from one place enhancing user engagement and conversion rates.

Add-ons of Audiences

Real-time data
collection framework

This framework captures and processes user data as it happens, enabling businesses to deliver timely and relevant content across various platforms leading to higher engagement and conversion rates.

Advanced Data
Science Models

Audiences solution empowers users to build and deploy sophisticated data science models for enhanced audience segmentation and targeting. These models help predict customer behaviors and improve marketing strategies.

Enhanced Identity
Resolution with ID Graph

The ID Graph technology significantly improves match rates and resolves user identities across devices and channels. By stitching together data points from various sources, it creates a unified view of each user, allowing for more accurate predictions and personalized marketing efforts

Syntasa’s Audiences has become the backbone of our 1st party data strategy, enabling us to expand our customer data beyond basic data sources. The ease of adding new data sources and destinations has been trailblazing

Jofra Archer

Lenovo

Syntasa’s Audiences was pivotal in aiding Currys to transition towards 1st party audiences in 2019. Over the past five years, we have continuously integrated more data points, models, and destinations to enhance our marketing efforts.

Panny Tool

Currys

How does Audiences work?

Step 1 :

Data Ingestion

Easy to Import Data

It can import data via direct integration, file uploads, API calls, or other methods.

Pre-processing Data

It ensures that incoming data is in a suitable format for audience building.

Handling Erroneous Data

The logging mechanism tracks issues, notifies users, and troubleshoots the import process.

Step 2 :

Building Attributes

Data Layer

Add any number of raw datasets without needing heavy lifting from data engineers.

Identity Layer

Identify same person across all sources.

Attribute Generation

Create simple rules to filter data and generate derived attributes using a no-code interface.

Step 3 :

Build Audiences

Select Attributes

Identify essential attributes that define unique audience segments.

Define Audiences

Craft detailed audience profiles using a mix of attributes, targeting specific user actions and preferences.

Define Audience Expiry

Set expiration dates for each segment to ensure the campaign data is always current and relevant.

Step 4 :

Push Audiences to Destinations

Destination Selection

Determine which marketing platforms (e.g., social media, email, digital ads) will receive the data.

Share Audiences

Allocate audience segments to selected platforms, customizing outreach to ensure maximum engagement.

Customer Data in motion with Syntasa @ Lenovo

For MarTech & AdTech Professionals

Target audiences in
any platform

Achieve up to 90% reduction in ad spending while maintaining returns by creating hyper-targeted audiences that boost conversions across diverse platforms.

Improve Match
Rates

With a 85% match rate between Adobe and Google Audiences, launch campaigns that drive conversion, like abandoned cart emails, special discounts, and more.

Prioritize and Scale
your channels

Test treatments of a specific audience across different channels to uncover the path of highest conversion.

Run omni-channel
experiments

With a 90% reduction in time and effort to build Audiences, manage multivariate testing to optimize for the highest conversion.

Recognized as Industry Leader