Introducing Data Ready for CDPs
Your CDPs Ideal Companion
In today's dynamic digital landscape, the rising prominence of Customer Data Platforms (CDPs) is reshaping how businesses engage with their customers. These platforms promise centralized customer data, enabling companies to create deeper, more personalized connections. However, the success of CDPs hinges on one critical factor: actionable data. To fully harness a CDPs capability, businesses must ensure data integrity for any data fed into CDPs, while also making required customer data available at scale with relevant consent enabling execution of planned marketing campaigns. Numerous challenges stand in the way for a CDP journey to be successful. Data Ready emerges as the ideal companion, resolving these issues and paving the way for a successful CDP journey.
Revolutionizing CDP Success
How Data Ready Solves Key Challenges
Breaking Down Data Silos
Data silos, stemming from diverse data sources and structures, hinder seamless data ingestion and consistency, obscuring a holistic customer view.
Data Ready harmonizes data, smashing silos with data integration, guaranteeing all required data in one place.
Ensuring Data Integrity
Data quality issues like duplicate, unstructured, or inconsistent data can plague organizations, affecting decision-making and customer experiences.
Data Ready ensures data integrity with automated checks. It corrects inaccuracies, ensuring your CDP operates with clean, reliable data for informed decisions.
Big investments around CDP implementation
CDPs come with a hefty price tag, and additional expenses for data preparation programs can strain budgets, complicating ROI realization.
Data Ready reduces data preparation efforts, optimizing costs. It ensures efficient CDP investments with rapid ROI realization.
Balancing Competing Priorities
The data team can have capacity constraints with regular requests for data for the CDP. This can clash with other business priorities, causing bottlenecks and delays.
Data Ready streamlines data prep, integrating seamlessly into your workflow and empowering your team to manage competing priorities effectively.
Navigating Change Management
Adapting to new technology and skills required for the CDP journey can be daunting. Resistance to change and skill gaps may hinder adoption.
Data Ready for CDPs not only provides tools but also offers training and support. It bridges skill gaps, enhancing user adoption and making the transition seamless.
Scaling Up for ROI
Scaling campaigns efficiently becomes challenging as data grows, hindered by poor data availability and quality, impacting ROI and marketing performance.
Data Ready cleanses and transforms data from multiple data sources, ensuring the availability of high-quality data and enabling marketers to execute campaigns efficiently at scale.
DATA READY FOR CDPs
Enter DATA READY, your trusted ally in conquering data preparation challenges. Data Ready equips marketers with essential tools to prepare customer data for the CDP era, ensuring your CDP operates at peak efficiency.
Key Features of Data Ready for CDPs
Data Ready for CDP streamlines data prep, boosting your marketing efforts. It seamlessly integrates with a CDP of your choice, whether existing or new, ensuring that cleansed and transformed data is flowing into your CDP, making your transition hassle-free.
Data Ingestion
Collect data from diverse sources, including CRM, Web behavior, transactions, and loyalty, leaving no valuable information untapped.
Data Transformation
Beyond collection, Data Ready cleanses and transforms data, making it a perfect fit for the CDP.
Data Sync
Ensure a seamless flow of cleansed and transformed customer data from various data sources to the CDP, guaranteeing your CDP’s optimal performance.
Data Quality Monitoring (DQM)
Our automated DQM conducts thorough checks on all tables and columns, issuing instant alerts for anomalies and safeguarding CDP’s data integrity.
With Data Ready, your CDP journey becomes seamless, addresses data preparation challenges, and ensures it thrives in the age of personalized marketing. Elevate your marketing game, forge deeper customer connections, and drive superior results with Data Ready by your side.
Explore Data Ready Further
UNLOCKING CDP POTENTIAL WITH DATA READY
A SEAMLESS JOURNEY
Discover the seamless step-by-step approach to how Data Ready Solution Works
Instant Automated Data Quality Alerts
Receive immediate automated notifications of data quality concerns, securing your marketing KPIs and ensuring ongoing success with Data Ready.
Installation in Your Virtual Private Cloud
Install Syntasa in your secure virtual private cloud (GCP, AWS, or Azure), granting direct access to raw customer data from diverse systems securely under your control.
Advanced Monitoring
Utilize advanced data monitoring and observability tools for proactive issue resolution, maintaining peak performance.
Powering your CDP Purpose
Marketers take control of their data by limiting their dependency on data teams, enabling them to focus on creating personalized campaigns at scale in the CDP.
Configuration of Data Workflows
Achieve data integrity and CDP data readiness by configuring data workflows for cleansing and transformation of data, ensuring the data that goes into CDP is fit for its intended purpose.
Intuitive Marketer Interface
Access cleansed customer data seamlessly through a user-friendly interface, empowering data-driven decisions without the complexities of data access.
Seamless Data Transfer
Chosen data transfers to your preferred CDP, ensuring it operates with cleansed and transformed data exactly as the CDP needs it to be, thus contributing to your marketing success.
Simplified Data Selection
Marketers can easily select datasets needed for campaigns for their CDP, empowering them without IT intervention.
UNLOCKING CDP POTENTIAL WITH DATA READY:
A SEAMLESS JOURNEY
Discover the seamless step-by-step approach to how Data Ready Solution Works
Installation in Your Virtual Private Cloud
Install Syntasa in your secure virtual private cloud (GCP, AWS, or Azure), granting direct access to raw customer data from diverse systems securely under your control.
Configuration of Data Workflows
Achieve data integrity and CDP data readiness by configuring data workflows for cleansing and transformation of data, ensuring the data that goes into CDP is fit for its intended purpose.
Intuitive Marketer Interface
Access cleansed customer data seamlessly through a user-friendly interface, empowering data-driven decisions without the complexities of data access.
Simplified Data Selection
Marketers can easily select datasets needed for campaigns for their CDP, empowering them without IT intervention.
Seamless Data Transfer
Chosen data transfers to your preferred CDP, ensuring it operates with cleansed and transformed data exactly as the CDP needs it to be, thus contributing to your marketing success.
Intuitive Marketer Interface
Access cleansed customer data seamlessly through a user-friendly interface, empowering data-driven decisions without the complexities of data access.
Configuration of Data Workflows
Achieve data integrity and CDP data readiness by configuring data workflows for cleansing and transformation of data, ensuring the data that goes into CDP is fit for its intended purpose.
Instant Automated Data Quality Alerts
Receive immediate automated notifications of data quality concerns, securing your marketing KPIs and ensuring ongoing success with Data Ready.
94% of respondents see poor quality data impacting the organization
Source: A study on the data quality imperative by Experian
80% of respondents spend significant time on data preparation in their analytics initiatives
Source: Harvard Business Review Analytic Services, "Analytics: The Real-World Use of Big Data."
65% of marketers struggle to scale their CDP initiatives due to data quality issues
Source: Redpoint Global State of Customer Engagement Survey.
42% of respondents reported that data assembly is the main obstacle to better CDP utilization
Source: CDP Institute's 2023 Member survey
Don't Manage Data
Harness The Power Of Data. Here Is How
By now, it's understood that Data Ready isn't just a solution; it's your strategic partner in the world of data. It's your ally in conquering the challenges of data preparation, transforming them into stepping stones toward success.
If you remain unconvinced about the potential of Data Ready for CDPs, let us shed more light on the substantial benefits Data Ready offers:
Streamlined Data Prep
Automated cleansing, transformation, and integration for agile, analysis-ready data.
Enhanced Data Quality
Automated monitoring and alerts for high-quality CDP data.
Cost Efficiency
Optimize resources as Data Ready reduces data preparation time and costs significantly through automation.
Improved Collaboration
Bridge the IT marketing gap with an intuitive marketing interface by aligning the efforts of both teams.
Compliance & Governance
Navigate data regulations effortlessly.
Scalability & Performance
Handle large data volumes with efficiency.
Empowering Business
Enabling marketers to select and send data required for campaigns into the CDP while reducing the workload on data teams.
Accelerate Time to Value
Leverage cleansed and transformed data at scale in your CDP for quicker ROI.
Your data deserves excellence. Are you ready to redefine the way you ingest data into your CDP?
