Turn Live Intent into
Immediate Action
Act during the session — not after it. Syntasa's execution layer brings warehouse-grade intelligence into the live customer moment, so your decisions happen while intent still exists.
AI Without Real-Time Action
Most enterprises believe they are already doing real-time marketing. Events stream instantly. Dashboards refresh in seconds. Pipelines look fast. But speed of data is being mistaken for speed of decisions.
Signals captured in-session — but evaluated after the session ends.
Decisions processed through downstream logic, hours or days later.
By then, intent has already peaked and disappeared.
That's where Syntasa In-Session Marketing comes in.
What If You Could Act in the Moment?
Syntasa introduces an execution layer that sits between signal and action — inside your session, not after it.
Live Signal
SyntasaExecution Layer
Instant Action
Execute Where Intent Exists
Intervene while the customer is still present. Evaluate intent, sensitivity, and context in real time — not in the next email or retargeting cycle.
In-session, not post-session
Reads Directly from Your Warehouse
No data copying. No schema coercion. Syntasa reads your existing warehouse models and applies them live during the customer journey.
Zero data egress
Govern When and How to Intervene
Full control over which signals trigger which actions and under what conditions — before momentum is lost.
Speed without sacrificing governance
Composable by Design
Start with one use case. Prove ROI. Add more without forced bundles or platform overhauls.
Modular, not monolithicBoth Speed and Control. No Trade-Off.
Fast SaaS delivers quick results — but locks you into black-box models. DIY ML offers flexibility — but costs time and scale. Syntasa delivers both.
Glass-Box Transparency
- Inspect and audit every decision model
- Tune parameters to your business rules
- Full IP ownership — no black boxes
No Volume-Based Pricing
- No MTUs, no sampling limits
- Score 100% of in-session behaviour
- Accuracy improves without cost penalties
Runs in Your Cloud
- Zero data egress — no PII leaves your environment
- Works with AWS, GCP or Azure
- Meets strict security & compliance needs
Composable by Design
- Deploy only the use cases you need today
- Prove ROI — then add more
- No forced bundles or shelfware
Decision-Ready Actions Across Every Session
Every intervention is powered by real-time scoring — acting while intent is live, not after it's gone.
OTF Detection
Identify "On-The-Fence" browsers in real time and trigger Low Stock, Limited Time Offers, or Social Proof nudges to drive confident conversion.
Conversion upliftReal-Time Cart Recovery
Score live in-session behaviour against historical abandonment patterns. Trigger the best intervention before intent drops.
Cart recoveryPrice Sensitivity Detection
Discount only when necessary — protecting margin on high-intent visitors while incentivising those who need a push.
Margin protectionSmart Substitution Nudge
When an item is out of stock, pivot in-session to the next-best alternative based on known user preferences across tech, grocery, fashion, and cosmetics.
Basket protectionContinue-Shopping Nudges
Bring back previously viewed products for registered users — helping shoppers re-enter their journey and convert faster without restarting.
Re-engagementChurn Detection
Predict attrition signals mid-session before they disappear. Intervene with the right message before loyalty erodes.
RetentionOTF + Category Affinity
Predict intent uncertainty and personalise product discovery in real time — serving the most relevant category to each visitor's live journey.
PersonalisationChannel Preference Detection
Select the optimal engagement channel in real time. Reach users exactly where they engage — not where it's most convenient for you.
Channel optimisationCohort Detection
Auto-create behavioural micro-segments during the session. Determine the most relevant experience to serve in the moment.
SegmentationReal Impact, Real Numbers
Global Electronics Brand — Fixing Eroded Margins from Generic Discounts
Deployed real-time OTF classification to identify purchase intent within seconds. Discounts triggered only for on-the-fence visitors, protecting margin on high-intent traffic.
Enterprise Retailer — Solving Manual, Unscalable Product Bundling
Deployed Collaborative Filtering and Natural Attach models to drive in-session product recommendations based on real-time user behaviour signals.
Intervene at Every Stage of the Live Journey
First Visit
Cohort Detection
Browsing
OTF + Category Affinity
Engagement
Channel Preference
Checkout Intent
Cart Recovery & OTF
Return Visit
Continue-shopping nudges
One Platform. Every Team Wins.
For Data Teams
- Full code access & auditability
- No proprietary schemas
- Train on 100% of data
- You own the IP
For Marketing & Growth Teams
- Pre-built models, fast deployment
- Real-time in-session activation
- Natural language interfaces
- Start small, scale fast
For CIOs & Architects
- Zero-copy, in-cloud execution
- Full governance & compliance
- No vendor lock-in
- Works with your existing stack
Ready to Act in the Moment?
Talk to our team about which in-session use case delivers the fastest ROI for your business — no overbuying, no lock-in.