Third-party Data: the Writing is on the Wall
The relevance of business models deteriorates over time. That is the nature of commerce in every industry, and particularly for the online advertisement industry, where
COVID has driven huge increases in online behavior. It’s critical for retailers to provide great digital experiences because first-party behavioral data is the key.
Today’s consumers demand digital experiences that are personalized and relevant
“We wanted to offer bundles to customers that were personalized, based on previous behavior and similar customers. Syntasa was the only tool that could activate in real time on the website to change the experience for the customer, and the linkages they have with the tools we are already using on our website made them really stand out.”
Syntasa is leveling the playing field for digital experiences in retail
In an effort to increase online sales, Lenovo is scoring purchasing intent, then segmenting and targeting customers who are most likely to buy.
Dixons Carphone’s award-winning AI is architecting customer data and personalizing product recommendations on their website, resulting in a 3x increase in add-to-basket rates.
A multinational Electronics Company used algorithms to expand audiences beyond business rules and execute advertising campaigns in the most cost-effective way possible.
Best use of AI in retail for Dixons Carphone at eCommerce Awards 2019
The relevance of business models deteriorates over time. That is the nature of commerce in every industry, and particularly for the online advertisement industry, where
Digital channels have become an indelible part of our lives and how we behave on them is more important than ever.
Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these