Solutions · Retail & eCommerce
Act on shopper intent while it still exists.
Shoppers decide in seconds. Syntasa unifies every touchpoint into a Golden Record you own and acts in the same session: nudges, cart recovery and discounts only when needed.
Challenges
The constraints we solve for.
- 01Decisions in secondsMost tools react in days; intent is gone in minutes.
- 02Scattered identitiesWeb, app, store, loyalty and support each hold part of the customer.
- 03Copies and per-profile feesEvery copy adds cost and risk.
Solutions
Purpose-built for retail and ecommerce.
Customer 360
One Golden Record across every touchpoint, in your warehouse.
Learn more →In-session marketing
On-the-fence nudges, real-time cart recovery, price sensitivity.
Learn more →Cross-channel activation
Define, activate, attribute, evolve, with consent checked.
Learn more →Agentic marketing
Audiences described in plain English, built and tested by agents.
Learn more →
More ways retailers use it
AI product recommendations
Recommend products from past behavior, with models trained on browsing and purchase history.
Cart abandonment recovery
Trigger a personalized reminder or offer when a shopper leaves items in their cart.
Dynamic social proof
Show real-time signs of product popularity, such as “25 people viewed this today”, to build trust and drive conversion.
In their words
What retail leaders say about Syntasa.
“Syntasa was the only tool that could activate in real time on the website to change the experience for the customer, and the linkages they have with the tools we are already using on our website made them really stand out.”
Paula Bobbett, Head of Online Performance, Currys “Syntasa has been instrumental for attribution modeling, by taking complex datasets from various sources and making them actionable through customized machine learning algorithms.”
Tushar Mukherjee, Head of Global e-Commerce Analytics, Lenovo “What we had a challenge with was the ability to look at the granular detail of the user-level data, so that we can start to look at what an individual customer is doing (and might do) on our website.”
Chris Ward, Former Ecommerce Insight Manager, Currys
Platform capabilities used
Production-grade capabilities, one platform.
Deployment & trust
Runs where your customer data already lives.
Activation happens in your own cloud, on your own data, with the same controls as everything else on the platform.
- Your cloud tenancy: GCP, AWS or Azure
- Zero copy: no second copy of customer data to secure or pay for
- The same roles, service accounts and audit trail as the rest of the platform
Deploy where your data lives
Resources
Resources for retail teams.
- Tool
Agentic Commerce Readiness Check
Answer five scenarios about your store and get a Product & Customer Intelligence Score, benchmarked against 240+ retail and ecommerce brands, in about two minutes.Read - Tool
Product Intelligence: What AI Shopping Agents See on Your PDPs
Send us a URL and we'll read your product pages the way ChatGPT, Gemini and on-site agents do — then show you the facts they can't find and the prompts you lose.Read - Guide
Customer Intelligence: Give Your Site Agent Real Customer Context
New or returning, loyalty tier, past orders and returns, preferences and eligible offers — so the agent on your website answers for the customer who's actually asking.Read
FAQ
Questions retail teams ask first.
It resolves identities across every touchpoint into one Golden Record that you own and that stays in your warehouse. Currys runs 22M Golden Records and 200+ audience segments this way. Because the record stays where it is, there is no second copy to pay for or protect.
Yes. Syntasa acts in the same session: nudges, cart recovery and discounts only when needed. Currys called it the only tool that could activate in real time on its website, and reports £45M+ in revenue from real-time cart-abandonment recovery.
No. Syntasa runs in your own cloud tenancy and works on your data where it already lives, so there is no third-party copy to govern. The same roles, audit trail and controls apply as everywhere else on the platform.
No. Describe an audience in plain English and the Customer Audience agent builds a segment, checked on live data and ready to activate. Teams can also build audiences visually, without writing SQL.
Currys went from start to production in 12 weeks, with a 3× add-to-basket rate. Timelines depend on your data and use cases; a working session with our engineers is the fastest way to scope yours.
Talk with people who know retail and ecommerce.
Bring your constraint and a question you want answered. We will bring the closest pattern and the engineers who built it.