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Syntasa

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Cookie Policy

This Cookie Policy sets out the basis on which we, Syntasa, use cookies and similar technologies on or in relation to our website, www.syntasa.com. This Cookie Policy is effective as of May 22, 2018.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. [‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so.] For information on [the difference between] essential [and non-essential] cookies, see the section below titled About cookies.

For information on how you consent and how you can withdraw your consent to have us place non-essential cookies and other technologies on your computer or device, see the section below titled How to accept or reject cookies.

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory, or hard drive and having them stored there. They can be used for a range of different purposes, such as customizing a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies are cookies that are either:

  • Used solely to carry out or facilitate the transmission of communications over a network; or
  • Strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyze your behavior on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and persistent cookies

Cookies can also be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies expire at a fixed point in time or if you manually delete them from your browser (whichever occurs first).

First and third-party cookies

Cookies can also be classified as ‘first-party’ or ‘third-party’.

First-party cookies are those placed on your device by our website domain.

Third-party cookies are those placed on your device by third-party website domains.

If you require further information about cookies in general, we recommend visiting www.allaboutcookies.org.

We use the cookies included in this audit report on or in relation to our website.

These are cookies that are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

  • First-party session cookies to remember your input when you fill in an online form over several pages on our website. These cookies are from Hubspot and Google Analytics.
  • First-party session cookies to identify and authenticate you when you log into our website so you do not need to repeatedly enter your login information. These cookies are from the WordPress site Syntasa.com.
  • First-party session security cookies used for detecting repeated failed login attempts. These cookies are from Syntasa.com through our web hosting.
  • First and third-party session multimedia player cookies to play content on our website. These cookies are from Hubspot and YouTube.
  • First-party [session and persistent] cookies to recognize whether you have accepted the use of cookies on our website. These cookies are from Syntasa.com.
  • First-party [session and persistent] cookies to remember the language in which to display our website to you. These cookies are from Hubspot and Syntasa web hosting.

Legal basis for processing

We process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: ensuring our site functions properly and providing you with online services you have requested.

How to opt-out of essential cookies

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.

For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies.

We use the following types of non-essential cookies on our website:

  • Functional cookies
  • Analytical (or performance) cookies
  • Targeting (or advertising) cookies

Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies that serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

  • First-party and third-party session and persistent cookies to recognize you when you use our live chat service. These cookies are from Hubspot.
  • First-party and third-party session and persistent cookies to improve our website’s appearance and personalize it for you, using relevant content recommendations, displaying only messages that are pertinent to you and/or your company, and testing variations of design/layout/messaging. These cookies are from Optimizely, Google Analytics, Hubspot, and Syntasa’s own Composable CDP, which we use to test personalization features on this website.

How to opt-in or out from functional cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from functional cookies

[Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.
Legitimate interests: improving your website experience and providing or enhancing the website functionality you have requested [and] [insert any additional purposes for which you use functional cookies or the information you gain from functional cookies e.g. analyzing information about users of your website live chat service.]

[For further information on how we use the information gathered from our use of functional cookies, please see the section entitled Our use of automated decision making and profiling in our privacy policy.

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

We use Google Analytics and Hubspot Analytics cookies on our website. Google Analytics and Hubspot cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address) [and] [insert any other information that you obtain about an individual from Google Analytics].

These cookies are session AND persistent cookies.

The information we collect using analytical cookies is collected on an anonymized basis.

More information

Google Analytics cookies are classified as first-party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/

How to opt-in or out from analytical cookies

See the section below entitled How to accept or reject cookies

To opt-out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout.

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing

We process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests

Analyzing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy.

Targeting (or advertising) cookies

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies for the following purposes on our website. For information on third party targeting or advertising cookies we use on our website, please see the section below entitled Third-party cookies.

  • First-party [session AND persistent] cookies to display advertisements to you based on your interests and to measure their effectiveness. These cookies are from DoubleClick, PubMatic, and LinkedIn.
  • First-party [session AND persistent] cookies to retarget advertisements to you on other websites you visit. These cookies are from DoubleClick and LinkedIn.

How to opt-in or out from advertising cookies

See the section below entitled How to accept or reject cookies.

Processing information about you contained in or obtained from advertising cookies

Legal basis for processing: we process information about you contained in or obtained from advertising cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: displaying advertisements to you about our products and services targeted by job title, interest, and social connections on LinkedIn, Twitter, and trusted partner websites.[For further information on how we use the information gathered from our use of advertising cookies[, including [automated decision making] and [profiling]] please see the section entitled Our use of automated decision making and profiling in our privacy policy.

Third-party cookies

Third parties use cookies to analyze your use of our website and/or to display advertisements (including third party advertisements) to you [and] retargeting in our email campaigns to you where you’re subscribed. Third-party cookies used in relation to our website include:

  • Third-party advertisement cookies. DoubleClick, LinkedIn, and AdWords use cookies to display advertisements to you on our website OR on other websites OR elsewhere across the internet based on your interests and behavior and to measure their effectiveness. You can find out how Google uses your information and how they use cookies by accessing their privacy policy at https://policies.google.com/technologies/ads and LinkedIn policy at https://www.linkedin.com/legal/privacy-policy.
  • Third-party OR Google AdWords cookies to track whether you have come to us via an advertisement we have placed on a search engine results page AND/OR elsewhere across the internet, such as another website and to record information relating to how you came to us such as your location when you accessed our website, the time of day you visited and the device you were using. Google may use different cookies to track how you came to our website depending on what advertisement you clicked on and where.]
  • Third-party OR Google remarketing cookies to display advertisements to you about our goods and services across the internet, including on other websites you visit. Google uses cookies to display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website. Google may also display other advertisements across the internet to you about third party services using the Google AdSense network, although this is beyond our control. For more information about Google remarketing, click here: https://support.google.com/adwords/answer/2453998?hl=en
  • Third-party OR Google cookies to display advertisements on our website. We use Google AdSense on our website. Google uses cookies to display advertisements to you on our website about third party goods and services based on the websites you have visited and your online behavior and interests. For more information about Google AdSense, click here: https://support.google.com/adsense/answer/6242051?hl=en ]]

More information

For information about the cookies, Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/

For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/

How to opt-in or out from third party cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from third party cookies

[Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: the purposes for which we use the third party cookies as described above. For further information on how we use the information gathered from our use of third party cookies[, including [automated decision making] and profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

AND

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent

You give your consent to the purposes for which we process your information using third party cookies by clicking Accept/Continue the purposes for which you use advertising cookies in our cookie tool. For further information on how we use the information gathered from our use of third-party cookies, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

Other technologies

We (and any marketing companies we use) also embed web beacons in our marketing emails and/or on our website. Web beacons are small GIF image files that enable us to track your receipt of our marketing emails, how often you view our ads or web pages, your location, IP address, and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.

Some (but not all) browsers enable you to restrict the use of web beacons by preventing them from sending information back to their source. For example, when you choose browser settings that block cookies and trackers, or by not accessing the images containing them (for example, if you select a ‘do not display [email] images’ setting in your email server).

How to opt-in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing

We process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest

Analyzing the effectiveness of our email marketing campaigns. For further information on how we use the information gathered from our use of web beacons, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy.

We use Facebook Pixel on our website which is a tracking code which allows us to track and monitor the success of ads we use on Facebook and to improve the effectiveness of those ads by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy

How to opt-in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest:

Analyzing the effectiveness of our ads on Facebook. For further information on how we use the information gathered from our use of Facebook Pixel, including automated decision making and profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy.

There are a number of different ways in which you can accept or reject some or all cookies [and similar technologies]. Some of the main methods of doing so are described below:

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org

Accepting or rejecting cookies

[Cookie control tool

[You can accept or reject [non-essential] cookies by using our cookie management tool].] Which is a widget that appears on our site.

Browser settings

You can accept or reject some or all cookies (for example, blocking all third-party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications that you can add to your browser to block or manage cookies.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies are included when you do so.

Google Ad settings

You can manage and opt-out of personalization of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996

Google Analytics Opt-out Browser Add-on

You can opt-out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout

Web beacons

You can opt-in to us using web beacons in our marketing emails by clicking on any image/button in the email.

You can opt-out of our use of web beacons in our marketing emails by clicking the unsubscribe link in the footer of the email – note: this will mean you will no longer be contacted by Syntasa.

Facebook Pixel

You can block Facebook Pixel using our cookie control tool to reject cookies.

Disconnect for Facebook

You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook from tracking you on third-party websites. You can install the tool here:

European Interactive Digital Advertising Alliance Tool

You can opt-out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest-based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.

This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org

The copyright in this Cookies Policy is either owned by or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.