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Insights and news
Mission is defense, intelligence and civilian government. Enterprise is retail, media, higher education and marketing.
- POV
AI Just Skipped You
AI shopping assistants only recommend products whose facts they can check. Put size, stock, delivery and returns on the page before Black Friday.Read - POV
The Agent Permission Slip
How Syntasa agents get access to customer data: a written permission slip your warehouse enforces, credentials that expire, and a log of every action.Read - POV
Some of Your Black Friday Visitors Aren’t People
AI assistants browse your product pages for shoppers and leave without buying, dragging down your conversion rate. Here’s how to count them separately.Read - POV
Who Sets Your Discount?
Google’s Direct Offers lets its AI decide when shoppers see your discount. Here’s how to stop giving margin to customers who would have paid full price.Read - POV
Your Black Friday Dashboard Is Lying
Your holiday dashboard shows what happened, not why. The Customer Insights Agent answers January’s five questions from your own data, with the query shown.Read - POV
A New Way to Talk to Enterprise Data: Syntasa Customer Insights Agent on Gemini Enterprise
The Customer Insights Agent, built with Gemini, is now available on Gemini Enterprise. It learns your business, shows its work and runs where your data already lives.Read - POV
The Guardrails Are in the Data: Why AI Safety Starts Beneath the Model
In the agentic era, AI safety is mostly a data and platform problem. A well-aligned model handed the wrong data or the wrong keys is not safe.Read - News
Syntasa Launches Customer Insights Agent, Built with Gemini, on Google Cloud Marketplace
A new agentic interface lets marketers, product owners, and CX teams ask customer data questions in plain language and get answers they can trust.Read - POV
How Google's UCP and warehouse-native context power the future of agentic shopping
UCP gives AI shopping agents a common protocol to query brands through. Closing the data gap behind it — not adopting the protocol — is the work that decides who gets chosen.Read - POV
Built to rank or built to be chosen: why your SEO playbook doesn't transfer to AI agents
AI shopping agents don't browse or rank — they query. Closing that gap is a data problem, not a content one.Read - Mention
AHCCCS Launches Provider Locator Agent to Improve Access to Opioid Use Disorder Treatment Across Arizona
A multilingual Gemini-powered chatbot from AHCCCS, Google Public Sector, and Syntasa helps Arizonans find treatment in real time.Read - POV
Your Product Catalog Gets You Found on Google. It Won't Get You Chosen by a Shopping Agent.
Structured product intelligence — not SEO attributes — is what gets a product chosen by an AI shopping agent.Read - News
Syntasa 9.1.0 Now Available
The latest release upgrades collaboration, security, and AI tooling platform-wide.Read - News
Syntasa Data & Agentic AI Platform Listed in AWS US Intelligence Community Marketplace (ICMP)
A new AWS listing puts Syntasa within easy reach of IC procurement teams.Read - POV
One Product, Every Channel: How a Real-Time Product Intelligence Hub Powers Your AI Agents
Real-time inventory, reviews, and behavioral signals from a single hub — no duplicated pipelines across agents, commerce, and LLMs.Read - News
Syntasa Achieves ISO/IEC 27001 Certification, Reinforcing Commitment to Enterprise-Grade Data Security
Independent third-party audit validates Syntasa's information security management system.Read - News
Syntasa Achieves Awardability on the DoW’s Tradewinds Solutions Marketplace
A new listing streamlines how defense programs bring Syntasa on contract.Read - POV
Neo Unplugged From the Matrix. Your Campaigns Should Too.
More tools didn't fix campaign execution — they fragmented it. What a unified, context-aware campaign layer looks like instead.Read - POV
Exploring AI-Assisted Migration from Databricks to Syntasa in C2E
How AI tooling speeds up replatforming from Databricks to Syntasa inside C2E.Read - News
Syntasa Adds Conversational AI Agents and a Campaign Studio for Enterprise Marketers as Part of Its 9.1 Release
Context Engineering lets marketers direct AI in plain English — plus one workspace for Web, Email, and Paid Media.Read - POV
From Data to Decisions: How Syntasa Operationalizes AI in the Enterprise
Zero-copy architecture, composable AI agents, and full-data-history modeling — deployed directly inside your existing cloud.Read - News
Syntasa Unveils Industry-First Agentic Marketing Platform to Orchestrate Enterprise Intelligence
A single natural-language interface orchestrates a full library of specialized marketing agents, model-agnostic and zero-copy.Read - POV
From Cloud To Edge: Why Public Sector C2E Programs Are Moving to Syntasa
Public-sector teams on what's driving the shift from legacy cloud to Syntasa at the edge.Read - POV
From Data to Action: How Agentic AI Unlocks Real-Time Customer Intelligence
Syntasa's Agentic AI builds audiences, answers questions, and personalizes outreach — all inside your own cloud, fully auditable.Read - POV
How Emergent AI Expands What a Composable CDP Can Do Inside Your Cloud
Pre-built, DIY, and agentic AI only work when they run natively inside your cloud — not as vendor-managed black boxes.Read - Mention
Wayne State University, Google and Syntasa: Transforming Public Health Assessments with AI
CHNA 2.0 combines population health data, cloud-scale analytics, and generative AI for faster, continuously updated assessments.Read - POV
The Limitations of Reverse ETL Tools and The Next Evolution of the Composable CDP
Why warehouse-native identity, AI, and governance outperform sync-only architectures like Hightouch.Read - POV
SaaS CDP vs. Warehouse-Native CDP: How Architecture Shapes Enterprise Customer Intelligence
How packaged CDPs like Zeotap compare to a warehouse-native Composable CDP on governance, real-time decisioning, and scale.Read - POV
Why Google Cloud Multiplies Your Composable CDP Effectiveness
BigQuery, Vertex AI, Pub/Sub, and Ads Data Hub — activated natively, with zero data movement out of your environment.Read - POV
Two Smart Nudges that Turn Browsers into Buyers: AI and Composable CDPs for Cart Abandonment
Granular segmentation, real-time delivery, and AI orchestration — how a composable CDP turns browsers back into buyers.Read - POV
Why Retailers Are Choosing Composable CDPs for Personalization and Loyalty
How composable CDPs replace fragmented legacy stacks with real-time personalization, loyalty, and omnichannel engagement.Read - News
Syntasa Replaces Databricks for Faster, Smarter Data Activation
Why teams are swapping Databricks for Syntasa to move from data to activation faster.Read - News
AI That Works Across the Entire Customer Lifecycle
Prebuilt templates, DIY AI, and secure generative AI — all running natively inside your own cloud, from first page load to win-back.Read - News
Syntasa Introduces Tech Preview for New Customer AI Model: Cart Abandonment Risk Identification
Real-time behavioral, transactional, and contextual signals predict abandonment risk before a cart even exists.Read - POV
We Were Composable Before It Had a Name
$300M+ in incremental revenue from first-party activation — proof that Syntasa's warehouse-native architecture wasn't a pivot, it was the foundation.Read - POV
First Party Mode: How Syntasa's Customer Intelligence Enables True Data Ownership & Activation
Collect and activate behavioral data directly under your domain and inside your own cloud — no third-party tags, no blind spots.Read - News
Syntasa Launches Composable CDP on Google Cloud Marketplace
A new listing lets GCP customers deploy Syntasa directly, without procurement barriers.Read - POV
Syntasa + Google Cloud: Five Years of Partnership, Five Years of Proven Impact
A five-year look back at what the Syntasa-Google Cloud partnership has delivered.Read - POV
Audience Building Isn't Dead—You're Just Doing It Wrong
Real-time data, predictive models, and warehouse-native governance — how a Composable CDP replaces static, manual segmentation.Read - POV
How to Turn Your Data Warehouse Into a Marketing Powerhouse
Turn Snowflake, BigQuery, or Redshift into real-time segmentation and campaign activation — with zero data duplication.Read - POV
How Composable CDPs are Powering In-Session Marketing
Why AI-powered personalization requires clean, current data straight from your warehouse — not batch syncs from a legacy CDP.Read - POV
Why a Composable CDP Is the Only CDP Built for GCP
Why a Composable CDP — not a packaged SaaS platform — is the architecture actually built for BigQuery, Vertex AI, and Pub/Sub.Read - POV
The Future is Composable: Why CDPs Must Evolve or Die
Real-time activation, compliance by design, and no vendor lock-in — five reasons packaged CDPs are already falling behind.Read - POV
Top 10 CDP Companies and How to Choose the Best One for Your Business
AI/ML capabilities, data warehouse integration, deployment speed, and real-time activation — how Syntasa and 9 other CDPs stack up.Read - POV
Composable CDP vs. Packaged CDP: Which One is Right for Your Business?
Flexibility, data ownership, cost, and compliance — a feature-by-feature comparison to help you pick the right architecture.Read - POV
Lookback Windows are Critical for Successful Models with Behavioral Data
Why Syntasa's Sliding Window Framework trains on pre-purchase behavior only — for predictions that actually hold up in production.Read - POV
Composable CDP: A Complete Guide to the Future of Customer Data
Real customer results from $350K to $23M+ in incremental revenue, plus a practical step-by-step path to building your own.Read - News
Syntasa Data + AI Platform Joins Google Cloud Ready — Distributed Cloud
Syntasa's platform now runs on Google Distributed Cloud for edge and air-gapped deployments.Read - Mention
Celebrating the Winners of the 2021 Google Cloud Customer Awards
Google Cloud recognized ODMHSAS for its work with Syntasa in its 2021 Customer Awards.Read - Mention
Google Cloud: How the State of Oklahoma Is Using Data to Fight the Opioid Epidemic
A Google Cloud feature on integrating siloed systems and empowering frontline workers with real-time data.Read - Mention
Reevaluating Vaccine Sentiment: An Episode of the AI: Gov Reimagined Podcast
How California used sentiment analytics, built with Syntasa, to understand vaccine hesitancy and redirect resources.Read - Mention
Data Con LA 2021: Scaling Sentiment to Geotarget Vaccine Distribution
Syntasa's CTO & Co-Founder and California ODI on estimating vaccine hesitancy at the zip-code level.Read - Mention
AHCCCS Launches New Opioid Services Locator
A real-time search tool connecting Arizonans to opioid treatment programs and Naloxone access.Read - Mention
Google Cloud: Getting Vaccines Into Local Communities Safely and Effectively
Google Cloud's Intelligent Vaccine Impact solution used sentiment analysis, built with Syntasa, to guide vaccination strategy.Read - Mention
Infoworld: 8 Misleading AI Myths — and the Realities Behind Them
Jay Marwaha talks with InfoWorld about separating AI fact from hype.Read - News
Syntasa Named a Gartner Cool Vendor in Personalization
Gartner has praised Syntasa's capabilities to combine clickstream data with enterprise data to deliver a more holistic view of customer behavior.Read