After the holidays
Your Black Friday dashboard is lying. Your data isn’t.
Free for 3 to 6 monthsNo migration and no new platform.
6 min read
Every retailer walks into January with the same five questions and a dashboard that can’t answer most of them. Your analysts will get there by Valentine’s Day. Or you could just ask.
The five questions every retailer asks in January
Picture the first Monday back. Revenue is up. Everyone is relieved for about four minutes. Then someone asks a real question, and nobody has the answer.
- 01Was Black Friday as good as the dashboard says, once you take out the discounts and the returns?
- 02Who were all those new customers, and will any of them come back?
- 03How many of our shoppers were sent by AI assistants, and what did they do?
- 04Which products should we never have put on sale?
- 05What do we do differently next year?
Every one of those answers is sitting in your data right now. Getting them out usually means a ticket, a queue and an analyst who is already answering someone else’s question.
Keep asking
Analysis is rarely one question. Each answer leads to the next. Pick a question below, then ask the follow-up. Every answer shows the query behind it and how sure the agent is.
Pick a question to start ↑
Want to ask your own data? The agent is free for 3 to 6 months, on the platform you already have.
Book your free test driveWhat your dashboard can’t see
Your dashboard shows totals. It shows that revenue went up. It can’t show who bought, why, or whether they will come back.
It also misses a new kind of shopper. Many shoppers now ask an AI assistant first, then come to your site already decided and buy in two clicks. Your dashboard often records that sale as direct traffic, so the AI assistant gets no credit.
The agent finds these shoppers in your own data. It shows which ones AI assistants sent you, what they bought and what they were worth. Then it helps you recognize them, measure them and keep them.
AI assistants also visit your site themselves, and those visits lower your conversion rate. Here is how.
The shoppers AI assistants sent you are the ones your dashboard can’t see.
It shows its work. And it admits when it’s guessing.
Data teams have heard “just ask your data” before. This is what is different.
Every answer comes with the query
The tables it used, how it read the question and exactly what it ran. Your analysts can check every line.
It tells you how sure it is
High, medium or low, with the reason. If the data is incomplete, it says so.
It learns your business
Every answer your team marks right or wrong teaches it what “best customer” or “real margin” means for you.
Your data stays put
It works on your data where it already lives, under the access rules you already have. Your data stays in your systems. Nothing leaves unless you approve where it goes, and every transfer is logged.
It works with whatever you’ve got
No migration and no new platform. The agent connects to the data you already have on Google BigQuery, Snowflake, Amazon Redshift, Azure Synapse, Databricks and Trino, or your own servers. It works on its own or alongside the tools your team already uses.
- Google BigQuery
- Snowflake
- Amazon Redshift
- Azure Synapse
- Databricks
- Trino
- Your own servers, even fully offline
It’s built with Google’s Gemini and available on Google Cloud Marketplace and Gemini Enterprise. It also runs on Claude, GPT or your own model. Google is one way in, not the only one.
Built on a platform retailers already use
Customer Intelligence is Syntasa’s platform for customer data. The Customer Insights Agent and the Decisioning Agent run on it. Large retailers already use it to understand their customers.
customer records unified into one view
to production for Syntasa customers
What you get from Syntasa
The Customer Insights Agent, free for 3 to 6 months on your own data. We agree the length with you at the start.
- Answers in plain English to the questions your team asks about customers, orders, returns and offers.
- The query behind every answer, with the tables it used and how sure it is.
- Follow-up questions in the same conversation, so one answer leads to the next.
- Audiences you can use, built from the customers an answer finds.
It connects to your data where it already lives and follows your existing access rules.
Your first step: book 30 minutes. We show you the agent on data like yours, then set up your free test drive on your own data.
Bring your holiday data. Ask it anything.
Book 30 minutes. We’ll show you the agent on data like yours, then set up your free test drive on your own data, in time for your Q1 planning.
- No migration and no new platform.
- Your data stays in your systems.
- It gets sharper the more your team uses it.
Questions we get
Yes. It is free for 3 to 6 months on your own data, agreed with you at the start. That is long enough for your holiday review and your Q1 planning.
Queries run in your own warehouse. Who covers the compute during the trial is agreed with you before it starts.
No. It runs on Google BigQuery, Snowflake, Amazon Redshift, Azure Synapse, Databricks and Trino, or your own servers. It can run on its own or alongside the tools you already use.
Your data stays in your systems. Nothing leaves unless you approve where it goes, and every transfer is logged. The agent works on your data where it already lives and follows the access rules you already have.
Anyone who can ask a question. Ecommerce, marketing, merchandising and finance ask in plain English. Your data team sees every query and decides what the agent can reach.
Yes. Once you’ve found a group of customers worth acting on, such as the new Black Friday buyers who look like your best customers, it can turn them into an audience for your next campaign.
Yes. Book 30 minutes and we will run it live on data like yours, with your questions.
John Bizimana
Director of Enterprise GTM at Syntasa. Works with large retailers on their product data, customer data and AI tools. You can reach him atjohn.bizimana@syntasa.com.