Data Therapy Session #2: "What makes you think you're better?"

It’s tough to find that one use case that serves as the catalyst for change, and which avoids the trap of overloading your teams with cool, shiny new capabilities. And that’s why it’s time to get cracking with the ‘brilliant basics’. The call centre is one of them.

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Syntasa Named a Gartner Cool Vendor in Personalization

Gartner has praised Syntasa’s capabilities to combine clickstream data with enterprise data to deliver a more holistic view of...

Gartner has praised Syntasa’s capabilities to combine clickstream data with enterprise data to deliver a more holistic view of customer behavior, from event-triggered marketing and tailored messaging to optimized customer experiences based on interactions across touchpoints.

Data Therapy Session #1: I’m Fine, Leave Me Alone

The problem with algorithms is they can be quite narrow minded. GANs, on the other hand, recognise the flaws of machines...

With the exciting emergence of GAN (Generative Adversarial Networks) and a real definition of AI and deep-learning (rooted in speeding up delivery of your business use cases), I'm seeing CTOs and CMOs co-deciding to build it now, recognising that the right tech currently exists to build at scale without masses of technical debt.

What’s Your Customer’s Next Move?

Every time a customer visits your site or opens your app, they are leaving breadcrumbs and feeding...

Every time a customer visits your site or opens your app, they are leaving breadcrumbs and feeding your clickstream data. Furthermore, it's AI Assisted Customer Analytics which utilizes machine learning to discover the information you need about your customers so that you can make smarter decisions for your business.

Who Owns the Data?

When a precious new resource is discovered, groups of people will try to stake their claim or debate over who the rightful owner...

It’s a tale as old as mankind. When a precious new resource is discovered, groups of people will try to stake their claim or debate over who the rightful owner should be. Data ownership is no different. Every day companies handling large amounts of data are grappling with this.

It’s the Thought That Counts

Your customers are craving personalisation and ML does just that, responding instantly in the moments which matter the most.

Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.

Unlocking the Value In Your Clickstream Data

Your website is one of the most important sources of data when it comes to understanding your customers' wants...

As you may have already realised, your website is one of the most important sources of data when it comes to understanding your customers’ wants, needs, and preferences.

6 Tips for A New Chief Data Officer

Most CDOs today are the very first to be filling that role at their company. And because they have no shoes to fill...

The title of Chief Data Officer has only emerged in the past few years and most CDOs today are the very first to be filling that role at their company. And because they have no shoes to fill, they tend to walk in barefoot. That is, they come in without any overarching strategy for how the company’s data should be stored, shared and exploited.

Est-ce que RGPD vous gouvernera ou vous le gouvernerez?

Êtes-vous prêt pour les règlements du RGPD qui seront directement applicables dans l'ensemble des 28 États membres de l'UE?

Comme vous le savez, à partir du 25 mai 2018, toute entreprise qui stocke des données sur les citoyens de l'Union européenne devra se conformer au Règlement Général sur la Protection des Données (RGPD).

Will GDPR Rule You or Will You Rule It?

Any company that stores data on EU citizens is obligated to comply with data privacy rules called GDPR.

As of May 25, 2018, any company that stores data on citizens of the European Union will have to comply with a set of new data privacy rules called GDPR. The deadline to comply is fast approaching. GDPR will apply in the UK, and the 28 member states of the European Union, beginning May 25, 2018.