Every donor, understood. Every ask, earned.
Donor AI unifies alumni, parent, and friend data inside your own Google Cloud environment, then uses Google's Gemini and Vertex AI to personalize outreach everywhere a donor shows up — email, your website, ads, and text/SMS.
Grow the fund. Guard the record.
Donor AI is the bridge: personalization at the speed the board wants, inside a boundary your CISO signs off on.
Every advancement function — annual giving, major gifts, planned giving, alumni relations, stewardship — is under pressure to grow revenue and deepen engagement, and generative AI is the fastest lever these teams have found in years.
Alumni, parent, and student records live under FERPA, institutional policy, and donor trust built over decades. One exposed record undoes both.
Three shifts, from the first campaign onward.
Know your donors, not just their gifts
Moves segmentation from simple giving-tier buckets to interest-based donor engagement — grouping by what a donor cares about, not just what they gave last time.
Scans donor profiles for the engagement pattern of your known major donors — affinity signals, giving cadence, activity history — and surfaces who else looks like them, before the ask is made.
Personalize every touchpoint
Gemini and Vertex AI draft the message and a suggested ask amount from the unified donor profile, with multiple versions generated automatically for faster A/B testing.
Personalizes the on-site experience in-session, before a visitor is even identified — so a prospective donor sees a relevant appeal on your site before they’ve ever logged in.
Will match content from your institution's impact reports to each donor's own giving history and stated interests, so a scholarship donor sees the student it funded and an athletics donor sees the program it built — turning a generic annual report into stewardship that lands individually.
New surfaces for giving
Will apply the same "customer intelligence" logic Syntasa uses for products to funds — which fund to present to which donor, and how to merchandise it — so advancement teams stop treating every fund the same way.
Positions the institution for the agentic-commerce future: as donors increasingly turn to their own AI assistants (ChatGPT and similar) to decide where and how to give, Donor AI is being built agent-ready — aligned with emerging standards like the Unified Commerce Protocol (UCP) for higher ed.
Syntasa's Data + Agentic AI Platform, framed for advancement.
Five modules, one pipeline — from raw CRM and SIS records to a personalized message a gift officer can send today.
Full platform walkthrough"Your 1995 class made this possible — will you help the next one?"
Ingests CRM, website, email, ad, ticketing, and SIS data at scale, and resolves one alumnus's or donor's identity across all of them.
Governed processing with access control and a full audit trail over FERPA-protected and donor records — the layer your compliance office will ask about first.
Propensity-to-give, suggested-ask-amount, and engagement-likelihood models trained on your institution's own history.
Drafts and version-tests outreach copy within a declared authority — a human sets the audience and intent, the agent runs the draft-and-test loop.
Personalization tokens and donor segments synced back into the CRM, email, website, ad platforms, and text/SMS your gift officers already use.
In production in advancement — and proven at scale everywhere else.
Deployed and in production at a major U.S. research university's advancement office.
The institution cannot be named publicly. No quote is attributed here since none has been cleared for external use.
"Generated millions of dollars in incremental business value."
The data never leaves your walls.
Runs inside your institution's own private Google Cloud account, governed by the same zero-trust architecture that clears Syntasa's most regulated deployments.
Visit the Trust CenterRuns inside your institution's own private Google Cloud account — data never leaves it.
FERPA-aligned privacy and access controls, enforced at ingest.
Syntasa and Google never see or use institutional data.
Same zero-trust architecture — identity-bound access, auditable data movement — that underpins Syntasa's FedRAMP High deployments.
Keep the stack you already run.
Five-year partnership; Donor AI runs on the same Vertex AI + BigQuery stack that powers Syntasa's other Google Cloud deployments.
Read before you talk to us.
A five-stage maturity model — Fragmented to Empowered — plus a self-assessment for advancement teams to place themselves on it.
~38 minutes with Google Public Sector and Carahsoft — AI-driven segmentation, personalization, natural-language audience queries, and the Donor AI Starter Pack path to first results.
Deployment models, zero-trust principles, and data-handling detail for a compliance review.
Questions advancement teams ask us first.
Donor AI runs Google's Gemini and Vertex AI — the same models behind Syntasa's other Google Cloud deployments — inside Syntasa's AI Models and AI Agents modules, trained and served on your institution's own unified donor profile. Propensity scoring, the signals and interests behind it, and generated outreach copy all come from your data, not a shared or pooled model, and nothing is sent to a general-purpose external AI service.
No. Donor AI runs inside your institution's own private Google Cloud account. Syntasa and Google never see or use your data — the same model-custody principle behind Syntasa's other deployments.
Donor AI connects to Blackbaud, Salesforce, Ellucian, and other advancement CRMs through pre-built integrations, and writes personalization tokens back into the CRM your gift officers already use — no rip-and-replace.
Yes. Access controls and governance are enforced at ingest through Syntasa's Core module, with FERPA-aligned privacy handling and a full audit trail over every donor and student record.
Syntasa's Data + Agentic AI Platform is modular by design — start with two integrations (commonly your CRM and email platform) and expand once that pairing proves out, rather than a single big-bang rollout.
Start small. Scale big.
Deliver world-class outcomes for advancement — without your donor data ever leaving your walls.