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On-Demand Webinar · ~38 min

The Future of Advancement & Donor AI

Join Google Public Sector, Syntasa, and Carahsoft to explore an AI-first approach to donor engagement: personalized outreach, intelligent audience building, and fundraising built for higher education advancement teams.

Presented by
Google Public SectorSyntasaCarahsoft
Five systems, one donor
CRM
WEBSITE
EMAIL
TICKETING
STUDENT INFORMATION SYSTEM
Unified activity history
One donor, one picture
AUDIENCES
OUTREACH
ASK AMOUNT

Four things advancement teams need to know about AI-powered fundraising

What you'll learn
01

How AI-driven segments and personalized content improve open rates, click-through rates, and conversion

02

How automating data consolidation, identity stitching, and activation powers advanced AI success

03

How AI Agents enable more focused, effective donor engagement at scale

04

How quick deployment delivers measurable results in about 10 weeks

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~38 min · Higher EducationSyntasa · Google Public Sector · Carahsoft
We respect your privacy. No spam, ever.

Your donor data already has the answers. It's just scattered.

Why this matters
01 · The problem

Signal is everywhere. Sense is nowhere.

For advancement teams, the challenge has never been finding data — it's making sense of it. Donor signal is scattered across your CRM, website, email platform, event ticketing, and student information systems, and most of it goes uncaptured. Google's Gemini and Gemini Enterprise Agent Platform analyze that unified activity history to surface the signals that matter, at scale.

Signal sourceCaptured
CRM34%
WEBSITE12%
EMAIL20%
TICKETING6%
SIS9%
Illustrative — most donor signal never reaches the CRM.
Segment level

Donors grouped into audiences by shared interests and behavior, activated through email campaigns.

Individual level

Gemini drafts hyper-personalized outreach from each donor's own engagement history and affinities.

Your team reviews and refines every message before it goes live.
02 · Personalization

Two levels, both under your control.

At the segment level, donors with similar interests and behaviors are grouped into audiences you can activate through email campaigns. At the individual level, Gemini drafts hyper-personalized outreach for each donor based on their specific engagement history and affinities — your team keeps full editorial control, reviewing and refining every AI-generated message before anything goes live.

03 · Access

Ask in English. No IT ticket.

Ask the platform directly — "show me donors who gave last year but haven't given yet this year" — and get back a sized, segmented audience with the reasoning behind it. No SQL requests, no waiting on IT.

"Show me donors who gave last year but haven't given yet this year."
2,417 donors match.
Matched by lapsed FY giving + engagement score. Median last gift $250.
Save audienceShow reasoning
Your private Google Cloud account
DONOR RECORDS
ENGAGEMENT HISTORY
AI OUTPUTS
FERPA · HIPAA · FedRAMPNothing shared. Nothing trains an external model.
04 · Privacy

Your cloud. Your data. Full stop.

All data — donor records, engagement history, AI outputs — stays inside your institution's own private Google Cloud account. Nothing is shared with Syntasa or Google, and nothing trains an external model. Built for FERPA, HIPAA, and FedRAMP compliance from the ground up, not bolted on after.

Where teams start

The Donor AI Starter Pack pairs two data integrations (typically CRM and website) with donation-likelihood scoring, ask-amount recommendations, and an outbound email channel — built to help teams show measurable results before asking leadership for a bigger investment.

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