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Author: Michael Finn

Innovating Digitally with Syntasa at Retail Week Live

By Michael Finn

This year’s Retail Week Live is all about how to thrive in a digital world. Today, it’s not enough to just try to survive with a “safe” digital strategy – you need an exceptional digital strategy to unlock success and differentiate your company in a crowded marketplace. Here are 4 ways Syntasa is helping today’s leading consumer brands do just that.

Syntasa Now Available on Google Cloud Platform Marketplace

By Michael Finn

We’re excited to announce that Syntasa’s Customer Intelligence Platform is now available on Google Cloud Platform (GCP) Marketplace. For several years, Syntasa has been working with leading household brands to build personalized and relevant experiences for their customers—accelerating marketing use cases as a Google Cloud for Marketing partner in the Google Cloud Platform.

Too Busy for Personalized Experiences?

By Michael Finn

It seems that everyone is busier than ever these days. But it does make us wonder — what exactly is taking up so much time? And if personalization is so important, might it make sense to shift your business priorities accordingly? The good news is that you don’t have to tackle this problem alone. There are tools and frameworks that can help you accelerate much faster than you would alone.

Thoughts on CDPs: Do You Want Data or Intelligence?

By Michael Finn

Customer data platforms (CDPs) are white-hot right now, but they’ve also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here’s a look at the key areas of differentiation between a CDP and CIP.

The Importance of Behavioral Data

By Michael Finn

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It’s crucial in optimizing your company’s conversion, engagement, and retention.