Composable CDP
Syntasa’s Composable Customer Data Platform
At Syntasa, we understand that businesses need flexible and scalable tools that can adapt to their unique data ecosystems. By leveraging advanced data integration, real-time analytics, and a composable platform architecture, Syntasa’s Composable CDP empowers you to seamlessly unify, analyze, and activate your customer data.
This flexible approach enables you to accelerate time to market, enhance personalization, and future-proof your customer data management strategy, ensuring your CDP investment evolves with your business needs.
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Unleashing the Power of Syntasa’s Composable CDP: Effective Segmentation, Cross-Channel Activation, and Personalization
Introduction to Composable CDP: Transforming Customer Data Management
In today’s data-driven landscape, businesses are inundated with vast amounts of data generated across various customer-facing channels. From digital interactions to in-store transactions, loyalty programs, CRM systems, and contact center engagements, the sheer volume can overwhelm any organization. Syntasa’s Composable Customer Data Platform (CDP) emerges as the ultimate solution, seamlessly unifying, analyzing, and activating customer data. This empowers businesses to drive personalized experiences across channels and extract strategic insights that shape their marketing strategies.
Why Choose a Composable CDP for Your Business?
The Current Data Management Challenge
As a marketing professional at a mid-sized retail company, you’re managing data from multiple sources like CRM systems, loyalty programs, in-store interactions, and online transactions. Even with cloud investments, achieving effective segmentation and personalization is still a challenge. You need a composable CDP that quickly leverages your existing systems.
The Complexity of Data Integration
Managing data from various sources is challenging, especially when it involves integrating CRM systems, loyalty programs, in-store interactions, and online transactions. Even with substantial cloud infrastructure investments, seamless data integration for effective marketing remains a significant hurdle.
The Traditional CDP Approach
Traditional CDPs often come with lengthy implementation timelines (1-2 years), high costs, and potential disruption to your operations. These challenges necessitate a more flexible, faster solution that can integrate smoothly with your current systems.
Introducing Syntasa’s Composable CDP: A Game Changer
Start with What You Have: A Composable CDP Approach
Syntasa’s Composable CDP is designed to enhance your existing cloud and data infrastructure. Instead of requiring a complete system overhaul, you can integrate Syntasa’s modular components at your own pace. Start by addressing your most immediate needs, whether it’s improving customer segmentation, refining personalization strategies, or enhancing cross-channel activation.
Immediate Business Benefits of Syntasa’s Composable CDP
With Syntasa’s Composable CDP, your business will quickly see significant improvements in key areas:
Segmentation: Leverage advanced data integration and analysis to create precise customer segments. This allows for more targeted marketing efforts and a higher return on investment.
Personalization: Implement real-time personalization to deliver highly relevant content and offers to your customers, significantly boosting engagement and satisfaction.
Cross-Channel Activation: Ensure a seamless customer experience across all channels by synchronizing your messaging and campaigns. This leads to greater consistency and overall marketing effectiveness.
Key Features of Syntasa’s Composable CDP
Integrating Data from Diverse Sources:
A Unified Data Hub: Imagine a platform where data from all your digital channels, CRM systems, transaction records, loyalty programs, in-store interactions, contact centers, customer experience surveys, and consent data converges in one place. Syntasa’s Composable CDP integrates these diverse data sources within your private cloud, adhering to stringent data privacy and security guidelines. This comprehensive approach ensures the highest level of data protection while enabling effective data management and analysis.
Building a Golden Record with a Composable CDP
Achieving a Single Customer View: At the heart of Syntasa’s Composable CDP is the creation of a “Golden Record”—a single, unified view of each customer. This involves stitching together disparate data points, resolving customer identities, and cleansing data for consistency and reliability. With real-time and batch data ingestion, your business can maintain up-to-date customer profiles, essential for targeted marketing and precise measurement of customer actions to specific marketing efforts.
Empowering Marketing and Analytics Teams
Robust Tools for Data-Driven Insights: Syntasa’s Composable CDP equips your marketing and analytics teams with powerful tools:
1. Audience Builder and Rule-Based Segmentation: Create precise customer segments based on data-driven insights and predefined rules.
2. Data Visualization: Generate insightful visualizations for various departments, from analytics to marketing.
3. Real-Time 360-Degree View: Access comprehensive views of customers, products, accounts, and households in real time.
4. Data Sync to Destinations: Seamlessly synchronize data across multiple platforms, ensuring that all systems are aligned.
Activating Data Across Channels with a Composable CDP
From Insights to Action: Once integrated, this rich data can be activated across multiple channels to drive personalized experiences:
1. Web, Mobile, and Email: Deliver tailored content and personalized customer experiences.
2. Contact Centers and In-Store: Enhance customer interactions with personalized support and in-store experiences.
3. Paid Media Channels: Execute targeted advertising on platforms like Google, Meta, TTD, Criteo, and Epsilon.
4. Insights and Reporting: Create 360-degree customer views for contact centers, data analysis, and marketing insights.
Transformative Use Cases and Success Stories with Syntasa’s Composable CDP
Proven Results Across Industries: Syntasa’s Composable CDP unlocks numerous use cases across personalization, segmentation, insights, and machine learning. Here’s how businesses have leveraged these capabilities to achieve remarkable results:
1. Personalization: Enabled $7M in incremental revenue within 30 days for a global technology company, with a 13% uplift in add-to-cart rates through real-time social proofing.
2. Segmentation: Achieved $5.7M in incremental revenue in the first three months for a UK-based electronics retailer, with average CTRs of 16%-27%.
3. Insights: Managed 67.5M profiles and 7.3M unique web visitors for a top-tier laptop and PC manufacturer, generating location-based insights where 20% of DMAs produced 77% of revenue.
4. Advanced Analytics using AI & ML: Saved $300K+ monthly by avoiding chargebacks on fraudulent transactions for a consumer electronics producer and saw a 30% uplift in orders based on in-session personalization with propensity modeling.
Conclusion: Syntasa’s Composable CDP as a Strategic Enabler
Syntasa’s Composable CDP is more than just a technological solution; it’s a strategic enabler that transforms customer data into actionable insights. By integrating diverse data sources and leveraging advanced analytics, Syntasa empowers businesses to unlock the full potential of their customer data. This leads to smarter decisions, enhanced customer experiences, and sustained growth. With Syntasa, businesses can achieve cleansed data at scale, cross-channel activation, a unified customer view, and advanced analytics—all within their private cloud environment, ensuring data never leaves their warehouse.By addressing your immediate needs in personalization, segmentation, and cross-channel activation, Syntasa’s Composable CDP offers the flexibility to enhance your customer data strategy and drive impactful business growth.
