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Category: Cloud

How to transform your cloud environment into a CDP-like capability

By Aaiz Khan

Organisations are on a journey to unify all the customer data they hold, personalise the experience for their customers across channels, and measure sentiment and return on investment. Many leaders across industries are convinced that a customer data platform (CDP) will play a critical role in moving these initiatives forward and achieving their business goals. Private clouds offer an unprecedented opportunity to manage customer data and activate it across marketing channels while protecting sensitive customer data.

Vaccine Distribution: The Realities of Today and Tomorrow

By Ted Blake

Syntasa Sentiment Analytics provides the tools you need to track progress in administering the vaccine in communities and demographic segments across your state. This enables your state to pivot distribution while supply is narrow, and demand is greater to these populations.

Syntasa Now Available on Google Cloud Platform Marketplace

By Michael Finn

We’re excited to announce that Syntasa’s Customer Intelligence Platform is now available on Google Cloud Platform (GCP) Marketplace. For several years, Syntasa has been working with leading household brands to build personalized and relevant experiences for their customers—accelerating marketing use cases as a Google Cloud for Marketing partner in the Google Cloud Platform.

Quick Wins with GCP

By David Searle

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

The Importance of Behavioral Data

By Michael Finn

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It’s crucial in optimizing your company’s conversion, engagement, and retention.