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Category: Personalization

How can Syntasa help companies cope with a cookie-less world?

By Charmee Patel

Syntasa’s Data Transformation accelerator is essential at a time when major browsers are deprecating third-party cookies. It streamlines collecting and managing data and integrates data from various sources to create a holistic customer profile. Implemented within cloud infrastructures, Syntasa provides data privacy and enables the collection of diverse data points from multiple customer touchpoints. The outcome of this is tailored customer experiences that assist businesses to make well-informed decisions. Thus, Syntasa’s solution positions organizations for success while putting customer privacy and data-driven growth at the core.

Marketing in a cookieless future

By Imran Arain

Discover the challenges and opportunities in a cookieless future. Syntasa’s blog explores privacy concerns, adapting strategies, leveraging first-party data, consent-based targeting, and AI. Build trust, transparency, and value for success in this evolving landscape. Stay ahead in the cookieless era!

Vaccine Distribution: The Realities of Today and Tomorrow

By Ted Blake

Syntasa Sentiment Analytics provides the tools you need to track progress in administering the vaccine in communities and demographic segments across your state. This enables your state to pivot distribution while supply is narrow, and demand is greater to these populations.

Optimize, where it matters the most

By Apoorv Kashyap

Checkout conversion optimization is monumentally crucial for your entire business, not just because of the obvious reasons -the revenue it creates, but also as a positive reconfirmation of the entire teams of business marketing sales IT and eCommerce that owe in part their existence/growth to such an event of a purchase.

Re-engage with your Past Buyers

By Apoorv Kashyap

An on-going campaign to engage with past buyers is a proven way to improve customer engagement. With re-engagement, it is relatively simple to earn top-line sales with minimal effort.

Goodbye Cyber Weekend, Hello Holiday Season

By Jay Marwaha

The center of gravity in retail has shifted away from physical store locations and toward online as the primary focus. What we are seeing is not an anomaly – it is the blueprint for the future of retail. The online growth we have seen since the start of the pandemic will continue long after we have a vaccine.

Too Busy for Personalized Experiences?

By Michael Finn

It seems that everyone is busier than ever these days. But it does make us wonder — what exactly is taking up so much time? And if personalization is so important, might it make sense to shift your business priorities accordingly? The good news is that you don’t have to tackle this problem alone. There are tools and frameworks that can help you accelerate much faster than you would alone.