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Category: Strategy

How to Beef up First Party Data

By Apoorv Kashyap

The benefits of leveraging first-party data are widely understood, and most organisations are diligently capturing and ingesting the first-party data into their data lakes. In Syntasa’s experience though, many organisations are lacking in joining the multiple device, channel and other primary key identifiers within the vast array of disparate digital first-party data sources.

Vaccine Distribution: The Realities of Today and Tomorrow

By Ted Blake

Syntasa Sentiment Analytics provides the tools you need to track progress in administering the vaccine in communities and demographic segments across your state. This enables your state to pivot distribution while supply is narrow, and demand is greater to these populations.

Optimize, where it matters the most

By Apoorv Kashyap

Checkout conversion optimization is monumentally crucial for your entire business, not just because of the obvious reasons -the revenue it creates, but also as a positive reconfirmation of the entire teams of business marketing sales IT and eCommerce that owe in part their existence/growth to such an event of a purchase.

RESPECT for the DIY Mar-Tech + ML Pioneers

By Apoorv Kashyap

Reflecting on 2020 like many of us, I want to say on behalf of the Syntasa team that we are incredibly fortunate and grateful to have been part of the journey with many business and technology leaders in the last year, that have completely embraced Covid-era eCommerce by innovating and delivering programs to improve their company’s Customer Acquisition and Customer Experience metrics!

Goodbye Cyber Weekend, Hello Holiday Season

By Jay Marwaha

The center of gravity in retail has shifted away from physical store locations and toward online as the primary focus. What we are seeing is not an anomaly – it is the blueprint for the future of retail. The online growth we have seen since the start of the pandemic will continue long after we have a vaccine.

Thoughts on CDPs: Do You Want Data or Intelligence?

By Michael Finn

Customer data platforms (CDPs) are white-hot right now, but they’ve also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here’s a look at the key areas of differentiation between a CDP and CIP.

Should Marketers Wait for IT?

By Jay Marwaha

The customer data which has traditionally resided in the realm of IT (and taken months or years to implement), is quickly becoming more accessible to marketers. In many cases, there’s no need to wait on IT for quick projects. Current marketing technologies put marketers in charge of their own fate; empowering them to track the visitor’s journey, build scores, and enact data-driven actions based on digital activity.