Use Cases
Find the offer that is most relevant for each customer and serve them an ad targeted at that offer.
Build your own custom lookalike algorithms to expand your audience — or save big on your media spend by only targeting people who are likely to respond to your ad.
Display search ads based on targeted audiences built with your first-party behavioral data.
Use your customer’s behavioral data to map their journey and determine the relative contribution of each interaction. Then you can allocate your budget with confidence.
Case Studies
See what our clients are doing in the advertising space
A multinational electronics company uses Syntasa to build algorithms that expand audiences beyond business rules and execute advertising campaigns in the most cost effective way possible.
A global airline uses Syntasa to build audiences and propensity models in order to predict and target those travelers most likely to purchase tickets for specific flight routes.
In an effort to increase online sales, Lenovo is scoring purchasing intent, then segmenting and targeting customers who are most likely to buy.
Product Capabilities
Build custom AI and ML models to improve ad targeting and enable other use cases including personalized recommendations, churn reduction, multi-channel attribution, anti-fraud efforts, and more.
Augment your customer data with intelligence provided by customized AI/ML models.
Allows advertising and audience professionals to easily build both rules-based audiences and Algorithmic Audiences with custom AI/ML algorithms
Activate your audiences in DMPs and Audience Management Platforms on a continually ongoing basis so they’re always up to date for the best performance
"Syntasa’s platform puts the business critical problem at the center. The pipeline, scheduling, and predictive capabilities are fit for real marketing use cases, but are flexible enough to prep difficult data and apply special transformations. With Syntasa, I am able to run experiments and focus on the insights, without spending hours coding a solution."
Meagan Gentry
Data Scientist/Business Analyst – Lenovo
The Syntasa Difference
Get started quickly
You’ll see your first-party behavioral data in your environment within weeks and have your first use case in production within a few short months.
Results
We deliver business results for household brands in live production websites, advertisements, emails, apps, notifications, and customer care centers.
Private cloud
The scale and complexity of first-party behavioral data requires the power of cloud services; your sensitive customer data requires private cloud.
Expertise
We know the work we do can be overwhelming; we will be your guides. Our team of experts built and deployed 9 custom ML models in 3 weeks.
Integrates with current martech stack
Unlike other martech solutions, we don’t require you to replace the technologies you’re using for channels and campaigns; we integrate with pre-built adapters and APIs.
Room to grow
Syntasa is not a single-purpose SaaS application; it’s a platform that supports many use cases simultaneously. And the more you deploy the more valuable your data becomes.
Try Syntasa for free today
Actions speak louder than words, try it for yourself.
