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Author: David Searle

Quick Wins with GCP

By David Searle

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

It’s the Thought That Counts

By David Searle

Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.