Are Homemade Customer Analytics Applications Better?
Your team may be perfectly capable of building an infrastructure and enterprise application. But what happens when you have to build for a more specialized function, such as predictive behavioral analytics? More often than not, the necessary skill sets for building these kinds of applications fall outside the scope of your team.
VIDEO: How Tesco and Lenovo Make Adobe and Enterprise Data Actionable
Click play to begin watching video. You may also view video slides as PDF.
One Man’s Trash is Another Man’s Data Trove
Companies are uncovering a data trove with anonymous and behavioral data, which can shed more insight on consumer behavior and intent than demographic data.
Rules-Based Attribution Models Are Made to Be Broken
When it comes to data analytics, rules are a knock-off version of truly, data-driven models.
The Difference Between You and Matthew McConaughey
You know that moment when you’re watching a romantic comedy and you realize that those grand, romantic gestures would never work in real life? What’s romantic in movies could pass as creepy in real life, right? Well, there is a similar disconnect going on in digital marketing.
Visit SYNTASA at GEOINT 2017
SYNTASA was in San Antonio, attending the GEOINT 2017 Symposium, June 4-7, 2017. DRIVING IMPROVED MISSION PERFORMANCE AND ANALYSIS WITH REAL-TIME USER SEGMENTATION Government organizations responsible for the provision of networks, tools, and access to content need to be able to understand whether the intended audience is finding the right information, how long it takes to find the […]
You Can Quit Retargeting Me Now
A leading e-commerce company has just been named the most innovative of 2017, in its ability to deliver more, faster and smarter than any other company. Yet, a recent experience on their website highlights their failure to execute one of the most basic marketing strategies: retargeting.
Learn How Lenovo & Others Make Adobe & Enterprise Data Actionable in Hadoop
To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all of its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers. In this video, find out how integrating enterprise and clickstream data in Hadoop extends […]
Hey, Media: Do You Know Who Is Consuming Your Content?
It’s more important than ever for media companies to deliver the most relevant content to each reader.
IoT and Behavioral Analytics: A Perfect Marriage of Big Data
Big data is about to get even bigger. As the Internet of Things (IoT) grows – connecting everything from our cars to our FitBits, inventory pallets to coordinated networks, and everything in between – so does the need for sophisticated data analytics processes, such as behavioral analytics.
