Trump Beat the Pollsters, So Here’s What You Can Learn From It

After Donald Trump was elected president, many pollsters had to eat their words. In the era of big data, polling and pollsters are not the best way to predict an election.
This is Going To Be Yuge

If you want to make your business great again, you gotta know who your customer is. We need to take our customer back to being great again.
Scrap Black Friday & Do Away With Cyber Monday

If you have the right data analytics program to monitor what customers are doing every time they visit your website, you can create a Black Friday experience all year long.
How Syntasa Came To Be

Some of our staff has been around since the company was run out of a small closet of an office. Now, we are a well-known partner of the federal agencies.
The Future of Data Analytics Lies in AI Assisted Customer Analytics

Artificial intelligence is expected to change the rules of the game in the decades to come.
Why Dynamic Analytics Are the Way of the Future

Modern businesses are finding themselves sitting on top of a treasure trove of business intelligence.
Three Types of Analytics to Leverage Big Data

In the era of big data, companies are finding more and more ways to fine-tune product offerings for their customers.