Customer ID Graphs: The Cornerstone of Customer Intelligence & Personalisation
Customer identity is the highest priority on any list of prerequisites for delivering a data-driven customer experience.
Author: Rob McLaughlin
Rob is an experienced digital marketing professional and a proven leader in the field of data & analytics. He most recently served as the Head of Digital Decisioning and Analytics at Sky. Prior to that, he held analytics roles at Digitas, Barclays, Canon, and Oracle.
