In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.
In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.
Syntasa was at Adobe Summit and here's what we discussed with attendees...
Syntasa was at Adobe Summit and here's what we discussed with attendees...
In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...
In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...
Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...
Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...
In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.
In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.
In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.
In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.
Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.
Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.
In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...
In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...
Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.
Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.
