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How can Syntasa help companies cope with a cookie-less world?

By Charmee Patel

Syntasa’s Data Transformation accelerator is essential at a time when major browsers are deprecating third-party cookies. It streamlines collecting and managing data and integrates data from various sources to create a holistic customer profile. Implemented within cloud infrastructures, Syntasa provides data privacy and enables the collection of diverse data points from multiple customer touchpoints. The outcome of this is tailored customer experiences that assist businesses to make well-informed decisions. Thus, Syntasa’s solution positions organizations for success while putting customer privacy and data-driven growth at the core.

The Cookieless Revolution: How Businesses are Embracing the Change?

By Charmee Patel

The digital advertising industry faces challenges with the end of third-party cookies, pushing businesses to adapt their data collection and management strategies. With the rise in internet users reaching 5.18 billion globally, browsers emphasize user privacy. Google Chrome’s move to eliminate third-party cookies marks a significant industry change. Businesses are now focusing on first-party data, utilizing data enrichment, adopting customer data platforms (CDPs), and integrating reverse ETL solutions. Syntasa offers advanced analytics solutions, helping companies optimize their first-party data management for a cookie-less future.

Re-engage with your Past Buyers

By Apoorv Kashyap

An on-going campaign to engage with past buyers is a proven way to improve customer engagement. With re-engagement, it is relatively simple to earn top-line sales with minimal effort.

The Difference Between You and Matthew McConaughey

By Jay Marwaha

You know that moment when you’re watching a romantic comedy and you realize that those grand, romantic gestures would never work in real life? What’s romantic in movies could pass as creepy in real life, right? Well, there is a similar disconnect going on in digital marketing.

You Can Quit Retargeting Me Now

By Jay Marwaha

A leading e-commerce company has just been named the most innovative of 2017, in its ability to deliver more, faster and smarter than any other company. Yet, a recent experience on their website highlights their failure to execute one of the most basic marketing strategies: retargeting.