Use Cases
Recommendations drive 30% of traffic on amazon.com and 80% of views on Netflix. Syntasa enables you to build your own customized algorithms to join them.
The best performing ads and emails have targeted audiences. Use custom machine learning algorithms to build the best audiences for your brand.
Customer behavior has gone digital; you need to visualize and analyze their journeys to improve their experience.
The more models you put into production, the more important it becomes to orchestrate offers, products, channels, and messages. Our Customer Intelligence Platform makes it easy.
Case Studies
See what our clients are doing in the optimization space
Dixons Carphone’s award-winning AI is architecting customer data and personalizing product recommendations on their website, resulting in a 3x increase in add-to-basket rates.
A global airline uses Syntasa to build audiences and propensity models in order to predict and target those travelers most likely to purchase tickets for specific flight routes.
In an effort to increase online sales, Lenovo is scoring purchasing intent, then segmenting and targeting customers who are most likely to buy.
Product Capabilities
Quickly and easily pull behavioral data from Adobe and Google Analytics into your enterprise data environment.
Augment your customer data with intelligence provided by customized AI/ML models.
Build custom AI and ML models to improve personalized recommendations and enable other use cases including ad targeting, churn reduction, multi-channel attribution, anti-fraud efforts, and more.
Our ID Graph enables you to use the identifiers in your data to stitch together data across devices, channels, and systems.
"Syntasa has been really invaluable in speeding up our time to value by architecting our Adobe Analytics data and productionizing data science and machine learning modeling at scale, and in such a way that we can confidently pass that into production systems to drive the user experience."
Paula Bobbett
Head of Online Performance – Dixons Carphone
The Syntasa Difference
Get started quickly
You’ll see your first-party behavioral data in your environment within weeks and have your first use case in production within a few short months.
Results
We deliver business results for household brands in live production websites, advertisements, emails, apps, notifications, and customer care centers.
Private cloud
The scale and complexity of first-party behavioral data requires the power of cloud services; your sensitive customer data requires private cloud.
Expertise
We know the work we do can be overwhelming; we will be your guides. Our team of experts built and deployed 9 custom ML models in 3 weeks.
Integrates with current martech stack
Unlike other martech solutions, we don’t require you to replace the technologies you’re using for channels and campaigns; we integrate with pre-built adapters and APIs.
Room to grow
Syntasa is not a single-purpose SaaS application; it’s a platform that supports many use cases simultaneously. And the more you deploy the more valuable your data becomes.
