Discover how one of the UK’s top electronics retailers future-proofed its marketing strategy with Syntasa’s Composable CDP. Learn how real-time data integration, AI-powered product recommendations, and server-side cookie alternatives drove over £100M in incremental revenue while improving marketing agility and customer engagement.
A leading electronics retailer in the UK and Ireland partnered with Syntasa to transform its marketing and data operations amid increasing privacy regulations and rising customer expectations. By implementing Syntasa’s Composable CDP within its Google Cloud Platform environment, the retailer unlocked real-time insights, streamlined audience targeting, and activated AI-driven personalization—resulting in more than £100M in attributable revenue gains.
