In this case study, discover how Syntasa’s platform is enabling data scientists at a global airline to automatically ingest behavioral data and build propensity models.
Digital behavior isn’t like the other data that you’re used to. Its scale and complexity sink most projects. Learn how to keep your behavioral data pipelines afloat.
A global sportswear brand consolidates digital activity data across countries and platforms, enabling analysts provide a complete picture of their visitors’ journeys.
Bring Adobe Analytics clickstream data into your enterprise big data environment, quickly and easily.
Sheryl Kingstone, Research VP of Customer Experience & Commerce at 451 Research, discusses the role of data in improving the customer experience.
In this case study, read about how a global media company uses analytics for better customer insight.
Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don’t drive the right behavior. Tushar Mukherjee (Head of Ecommerce Analytics at Lenovo) shares practical lessons learned developing and applying multivariate attribution models at Lenovo.
[Recording from Strata Data Conference 2019]
In the latest instalment of the FinML meet-up we welcomed Apoorv Kashyap and Charmee Patel to discuss how to use digital behavioural data in ML-applications.
[Recording from FinML meet-up]
The state of the art in productionizing machine Learning models today primarily addresses building RESTful APIs. In the Digital Ecosystem, RESTful APIs are a necessary, but not sufficient, part of the complete solution for productionizing ML models.
[Recording from Spark + AI Summit 2019 Europe]
The California Office of Digital Innovation (ODI) supported the state’s COVID vaccine response with analytics that estimated vaccine hesitancy and guided the advertising strategy and allocation of the vaccine.
To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all of its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers.
[Recording from Adobe Summit 2017]
Striking the balance between digital optimisation with siloed context and unleashing the powers of blended CRM and wider enterprise data can be a nightmare. Enter the ‘buy vs. build’ decisions to avoid black box 3rd party solutions.
[Recording from Adobe Summit 2018]
