Your AI is only as powerful as the customer identity behind it.

Syntasa’s Core Module unifies fragmented customer data into accurate profiles inside your own cloud, delivering higher match rates, enterprise-grade identity resolution, and a trusted Golden Record for Data and AI.

Why Enterprise Marketing Leaders Are Stuck

You’re caught between three impossible demands:

1.

Your CEO wants better ROAS from paid media

— but your match rates are stuck at 30%, meaning 70% of your audience never sees your ads.

2.

Your CFO is questioning the CDP bill

— $400K/year and the per-profile pricing keeps increasing as you grow.

3.

Your data science team is frustrated

— they need daily exports from your CDP to build models because they can’t access the unified profiles directly.

The Root Problem

The foundation of your customer identity is locked in a vendor’s black box. Your match rates are suffering because you only have deterministic matching. And you can’t leverage your cloud data warehouse investment.

The Identity Challenge Every Enterprise Faces

Your customer data lives everywhere — website analytics, CRM systems, mobile apps, transactions, support tickets, and loyalty programs. Each system assigns its own identifier. Each team sees a different version of the customer. The result? Fragmented customer data that creates disjointed records and hampers marketing effectiveness.

When you try to use that data for personalization, paid media, or AI modeling, your match rates drop, campaigns underperform, and teams struggle with incomplete customer views.

Syntasa Core turns messy customer data into usable profiles that adapt to your business needs.

WHAT IS CORE MODULE?

What Syntasa Core Does

Core Module is Syntasa’s enterprise-grade identity resolution and customer data unification engine — built directly on your cloud data warehouse with complete transparency and control.

Multi-Source Identity Stitching

Bring together customer identifiers from every touchpoint: CRM, web, mobile, support, loyalty, transactions, and ad platforms. Core intelligently merges these fragmented signals using advanced matching algorithms to create a clean, unified identity structure inside your warehouse, ready for activation anywhere.

Deterministic + Probabilistic Matching

Toggle between high-confidence deterministic matching for operational use cases and higher-reach probabilistic matching for marketing campaigns. Our dual-method approach uses exact identifier matching combined with AI-powered similarity scoring to resolve identity variations and incomplete records, dramatically improving match rates beyond deterministic-only solutions.

Multiple Identity Graph Types

Create and maintain simultaneous identity graphs for individuals, households, and B2B accounts. Multiple graph types coexist within a single platform, enabling different business units to leverage identity resolution tailored to their specific use cases without architectural constraints.

Historical Data Stitching

Unlike competitors who only stitch data forward from deployment day, Syntasa can stitch backward through your existing data — unlocking years of customer journey insights immediately. This enterprise-scale capability transforms your historical data into actionable intelligence from day one.

Configurable Golden Record Logic

Define which sources “own” the truth at an attribute level with granular control over profile merging and identifier prioritization. Our survivorship logic gives you transparent data lineage and intelligent conflict resolution when the same customer attribute appears differently across systems. Choose the final “approved” identifier for each field to create trusted Golden Records that power all your marketing and AI initiatives.

Real-Time Profile Updates

Event-driven architecture continuously updates identity graphs and customer profiles as new interactions occur across all touchpoints. Privacy-safe profiles remain current without batch processing delays, enabling immediate action on the latest customer signals for real-time data activation.

Transparent QA Environment with Interactive Dashboards

Core automatically generates intuitive, role-based dashboards giving marketing, analytics, data science, customer success, and leadership teams a real-time view of identity quality, customer counts, profile completeness, match rates, deduplication rates, and activation readiness. Full visibility into how customer identities are resolved — no black box, complete transparency.

How Teams Use Core Module

Built for Cross-Functional Data Access

Once identity stitching is complete, unified customer profiles live as native tables in your data warehouse — accessible by any team without data movement, exports, or refresh cycles. Your complete 360-degree view of each customer unlocks insights necessary for delivering personalization at scale.

Marketing Teams

Build audiences directly in Syntasa or sync to your MAP. Launch campaigns with dramatically improved match rates and better targeting precision using complete customer profiles. Move from disjointed records to trusted, unified customer views that drive marketing effectiveness.

Data Science Teams

Query unified profiles directly in SQL for modeling. No more waiting for daily exports. Access years of stitched historical data to create unified, trusted customer profiles for training better AI models, propensity scoring, and predictive analytics. Your data foundation is finally ready for AI.

Analytics Teams

Connect BI tools directly to unified profiles for real-time dashboards. Track customer behavior, measure campaign impact, and report on business metrics with a comprehensive 360-degree customer view and a single source of truth.

Customer Success Teams

Access complete customer journey views to understand touchpoints, identify at-risk accounts, and personalize support interactions based on full relationship history. Connect online and offline identifiers and attributes for truly omnichannel engagement.

AI & Automation Systems

Feed real-time unified profiles into decisioning engines for personalized experiences, dynamic content, and intelligent customer interactions at enterprise scale. Your Golden Record becomes the foundation for all AI-powered personalization.

HOW SYNTASA CORE IS DIFFERENT

The Unique Syntasa Advantage

Warehouse-Native Identity Resolution with Enterprise-Grade Stitching

We bring full identity-resolution intelligence directly into your cloud data warehouse, combining stitching with warehouse nativity in a single platform. Resolve identities across your entire dataset without exporting data into other tools.

Historical Data Stitching: A Key Differentiator

While others only stitch data forward from deployment, Syntasa stitches backward across years of historical data. This immediately uncovers hidden customer-journey connections and delivers value on day one. Ask competitors if they can match this.

Complete Data Ownership & Universal Access

Unified customer profiles live natively in your data warehouse, accessible by every team without data movement. Marketing, analytics, data science, and AI all work from the same identity graph in your own infrastructure.No exports. No refresh cycles. No bottlenecks. No black box.

Zero Lock-In Architecture

Your data stays in your warehouse under your complete control. You can access it with any tool, build custom applications, or switch activation platforms — all without data migration. If you stop using Syntasa, your unified profiles remain in your owned data warehouse. You own your identity foundation, not us.

No Per-Profile or Record Fees

Scale identity resolution across unlimited profiles and graphs without being charged for data growth. Our pricing model eliminates per-profile, per-MTU, and per-record charges, enabling experimentation and growth without budget anxiety. More customer data equals more audience quality — without cost constraints.

Configurable & Transparent, Not a Black Box

Adjust matching rules, review decisions, and customize Golden Record logic without code. Full visibility into identity resolution builds trust and drives enterprise-wide adoption, keeping you in complete control.

CUSTOMER PROOF & SUCCESS STORIES

Real Results from Enterprise Implementations

Your CEO wants better ROAS from paid media

One of the UK’s largest electronics retailers unified fragmented customer data across 10+ sources into 22 million stitched profiles using Syntasa’s enterprise-grade identity resolution. Marketing, analytics, and data science teams now work from a single source of truth with complete 360-degree customer views.

Results

Faster campaign execution, improved segmentation, and data science models trained on complete customer histories instead of disjointed records. Historical data stitching unlocked years of customer journey insights from day one.

169M Records Transformed into Unified Customer 360

This global retailer transformed 169 million disparate records from multiple global sources into clean, unified customer profiles with trusted Golden Records. Our deterministic + probabilistic matching resolved identity variations that simple rules-based systems couldn’t handle.

Results

Better AI models powered by accurate data foundation, improved segmentation with higher match rates, and faster campaign execution across regions. The deduplication rate revealed millions in previously unreachable customer opportunities.

"The match rate improvement alone paid for Syntasa in the first quarter."

“We were spending $800K/year on paid social with 32% average match rates. After Syntasa Core, we hit 68% match rates consistently. That meant we could either reach 2x more customers with the same budget, or cut spend in half. We did both — expanded reach AND reduced cost. The ROI was undeniable.”

Ready to Own Your Customer Identity?

Stop renting stitched profiles inside black-box CDPs. With Syntasa, you build enterprise-grade customer identity inside your own cloud with complete transparency and control – ready for activation, analytics, and AI.

FAQs

What is Syntasa Core Module?

Core is a warehouse-native identity resolution engine that unifies customer data into accurate Golden Records.

What does “Own Your Data” mean with Syntasa Core?

Unified customer profiles are built and stored directly in your cloud data warehouse, fully owned and governed by you.

How does Core improve match rates compared to traditional CDPs?

Core combines deterministic rules with probabilistic matching to resolve incomplete and inconsistent identities at scale.

Who can access unified customer profiles created by Core?

Marketing, analytics, data science, and AI teams can all access profiles directly as native warehouse tables.

How is Syntasa Core different from black-box CDPs?

All identity logic is transparent, configurable, and runs inside your warehouse with no hidden processing.

Does Syntasa Core require per-profile or per-record pricing?

No, Core scales identity resolution without per-profile, per-record, or MTU-based fees.