As behavior shifts to digital platforms, it’s critical that brands pay attention to their online interactions and use that information to make better decisions and take better actions.
Interactions from digital platforms
like websites, apps, and devices
Engagement with digital ads on search, social, and display channels
Transactions from enterprise systems like orders, customer care, and loyalty
Get the information you need, exactly when you need it. Quickly answer business questions like, “What is the size of our overall audience?”
Insights aren’t a one-time thing; your first-party behavioral data needs to be updated on a continuous basis so you’re always ready with the best information.
You’re trying to reduce the number of data silos; don’t create a new one with yet another tag that sends your data to yet another SaaS application.
KPIs and trends for leaders
Graphs, charts, and more for specific areas
Ask specific questions to dig deep
See what our clients are doing in the optimization space
Digital analysts at streaming service NOW TV have access to all data in BigQuery to experiment, iterate, and get faster results, and can now provide consolidated Tableau dashboards (with all of their metrics) across the team.
A global media company relies on Syntasa to combine and simplify their data and receive reliable and consistent reporting on customer behaviors.
A sportswear company uses Syntasa to automatically ingest behavioral data and provide a complete picture of their visitors’ journeys.
No need to rip and replace. Syntasa works with your preferred tools
GCP, AWS, or Azure
Looker and Tableau
Adobe, Google, and more
