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DonorAI

Unify All Your Donor Data. Personalize every Experience.

Built on Syntasa’s Composable CDP, DonorAI helps higher education increase annual giving and engagement from alumni, friends, parents, and more.

Donor AI

Turning Data Into Action for Advancement

More value from your data

Build expanded Donor Profiles beyond your CRM using pre-built data integrations for websites, emails, ads, and more from Syntasa's Composable CDP.

AI-Powered Insights

Use AI to identify the most powerful connections, interests, signals and include them in hyper-personalized messages.

GenAI-Powered Personalization

Built on Google Cloud - Trusted by Governments

Five years of joint wins with Google Cloud power Donor AI: the same Vertex AI + BigQuery stack already steering    Arizona’s Gen AI opioid-treatment locator and other state-level programs. Expect Google-grade security, limitless scale, and compliance from day one.

You have a mountain of donor data that's not in your CRM

Many Advancement teams use CRMs like Blackbaud, Salesforce, and Ellucian, but they also have incredibly valuable data from outside of these systems.

Alumni & Advancement
Alumni engagement and donor management platforms are usually completely disconnected from a student’s earlier journey—missing the opportunity to personalize outreach based on past academic, extracurricular, or financial experiences.

Student, donor, and alumni records are stored separately across CRM and email tools (Blackbaud, Salesforce, Ellucian, etc.), leading to inconsistent contact data and disjointed engagement strategies.

Visits and engagement in website analytics data from Google and Adobe Analytics reveals donors’ topics of interest

Impressions and clicks in advertising data from Google, Meta, TikTok and others reveals messages that resonate

Purchases and attendance in ticketing data from athletics, performing arts, and academic lectures

What is a Composable CDP?

Unified Donor Profile is Built on Syntasa's Composable CDP

A Composable Customer Data Platform (CDP) is a modern, modular approach to managing and activating data. Unlike traditional CDPs that require you to adopt a pre-built, rigid stack, a composable CDP plugs directly into your existing systems—bringing all your data together without forcing you to overhaul your infrastructure.

In higher education, this means:

Everything You Need. Nothing You Don’t.

Tailored For Higher Education. Built To Scale.

Centralised
Profiles

Create 360° profiles by stitching together touchpoints across recruitment, enrollment, academics, and advancement.

Privacy-first Security

Hosted in your own private cloud—ensuring data compliance, control, and FERPA-aligned privacy.

Modular Capabilities

Start small and expand as your needs grow. Add only the components you need—no costly, rigid bundles.

Leveraging
AI

Break down silos between admissions, marketing, academics, and student services for better collaboration and insights.

Integrations and Adapters

Maintain Your Preferred Tech Stack Without Compromising on Data Insights

Many Advancement teams use CRMs like Blackbaud, Salesforce, and Ellucian, but they also have incredibly valuable data from outside of these systems.

Martech Integrations

Adtech Integrations

WHY SYNTASA

A Trusted Data & AI Partner for Education Leaders

what makes us different

Your Data, Your Control.

Hosted in your private GCP environment

Full compliance with data privacy standards

Syntasa and Google never see or use your data

Transparent, auditable, and institution-owned

Start Small. Scale Big.

Deliver world-class outcomes for Higher Education with our versatile No-Code, Low-Code, and Pro-Code Platform. Capturing first-party data in real-time to produce a unified customer view for segmentation and personalization at scale.

SYNTASA’S COMPOSABLE CDP

Expanded Applications Across The Higher Ed Landscape

Personalized Recruitment

Segment prospects, tailor messaging, improve yield

Student Retention

Identify at-risk students early, deliver support

Alumni Engagement

Automate campaigns, personalize outreach, increase giving

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