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How can Syntasa help companies cope with a cookie-less world?

By Charmee Patel

Syntasa’s Data Transformation accelerator is essential at a time when major browsers are deprecating third-party cookies. It streamlines collecting and managing data and integrates data from various sources to create a holistic customer profile. Implemented within cloud infrastructures, Syntasa provides data privacy and enables the collection of diverse data points from multiple customer touchpoints. The outcome of this is tailored customer experiences that assist businesses to make well-informed decisions. Thus, Syntasa’s solution positions organizations for success while putting customer privacy and data-driven growth at the core.

The Cookieless Revolution: How Businesses are Embracing the Change?

By Charmee Patel

The digital advertising industry faces challenges with the end of third-party cookies, pushing businesses to adapt their data collection and management strategies. With the rise in internet users reaching 5.18 billion globally, browsers emphasize user privacy. Google Chrome’s move to eliminate third-party cookies marks a significant industry change. Businesses are now focusing on first-party data, utilizing data enrichment, adopting customer data platforms (CDPs), and integrating reverse ETL solutions. Syntasa offers advanced analytics solutions, helping companies optimize their first-party data management for a cookie-less future.

Think Behavioral Data Pipelines Are Too Complex? They’re Not.

By Charmee Patel

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.