Extracting Adobe Analytics Data: The Quick and Easy Way
One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data…
The Death of Retail and How Big Data Can Help Revive Them
As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with…
Why You Need a Cloud-Scale Data + AI Solution
As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.
How Behavioral Data + AI Can Transform Your Marketing
In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate…
Data Therapy Session #2: “What makes you think you’re better?”
It’s tough to find that one use case that serves as the catalyst for change, and which avoids the trap of overloading your teams with cool, shiny new capabilities. And that’s why it’s time to get cracking with the ‘brilliant basics’. The call centre is one of them.
It’s the Thought That Counts
Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.
Unlocking the Value In Your Clickstream Data
As you may have already realised, your website is one of the most important sources of data when it comes to understanding your customers’ wants, needs, and preferences.
Retailers Can Have Their Bricks and Click Them Too
Despite what you might have read, retail is not dying. Sure, brick-and-mortar retailers today face significant competition from their digital counterparts. But with the right omni-channel strategy, they can outperform online-only stores by providing the best of both worlds.
One Man’s Trash is Another Man’s Data Trove
Companies are uncovering a data trove with anonymous and behavioral data, which can shed more insight on consumer behavior and intent than demographic data.
Hey, Media: Do You Know Who Is Consuming Your Content?
It’s more important than ever for media companies to deliver the most relevant content to each reader.