How to Define KPIs for Your Strategic Digital Analytics Goals
In order to manage and succeed in your digital analytics program, it’s important to identify a handful of KPIs that reflect…
In order to manage and succeed in your digital analytics program, it’s important to identify a handful of KPIs that reflect…
Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.
Implementing AI involves iteratively finding the AI techniques that are best suited for a use case and available datasets, and then finding a way to…
Itʼs when ML projects go to the second phase of its existence, where we see the majority of ML programs fizzle out of steam.
By Michael Finn
After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.
With the exciting emergence of GAN (Generative Adversarial Networks) and a real definition of AI and deep-learning (rooted in speeding up delivery of your business use cases), I’m seeing CTOs and CMOs co-deciding to build it now, recognising that the right tech currently exists to build at scale without masses of technical debt.
By Kerry Hew
Every time a customer visits your site or opens your app, they are leaving breadcrumbs and feeding your clickstream data. Furthermore, it’s AI Assisted Customer Analytics which utilizes machine learning to discover the information you need about your customers so that you can make smarter decisions for your business.
By Jay Marwaha
It’s a tale as old as mankind. When a precious new resource is discovered, groups of people will try to stake their claim or debate over who the rightful owner should be. Data ownership is no different. Every day companies handling large amounts of data are grappling with this.
By Jay Marwaha
The title of Chief Data Officer has only emerged in the past few years and most CDOs today are the very first to be filling that role at their company. And because they have no shoes to fill, they tend to walk in barefoot. That is, they come in without any overarching strategy for how the company’s data should be stored, shared and exploited.
By Jay Marwaha
As of May 25, 2018, any company that stores data on citizens of the European Union will have to comply with a set of new data privacy rules called GDPR. The deadline to comply is fast approaching. GDPR will apply in the UK, and the 28 member states of the European Union, beginning May 25, 2018.