Data That Stays Together, Works Together
When it comes to data analytics, marketers are missing the forest for the trees. If you think your company’s most marketable data source lies in your enterprise data, think again. Your company is sitting on a gold mine of customer data, siloed in different departments, just waiting to be integrated and activated.
Are Homemade Customer Analytics Applications Better?
Your team may be perfectly capable of building an infrastructure and enterprise application. But what happens when you have to build for a more specialized function, such as predictive behavioral analytics? More often than not, the necessary skill sets for building these kinds of applications fall outside the scope of your team.
The Marketing Automation Mantra: Remember the ALAMO!
The MIPS model of marketing automation and personalization are essential enablers of marketing success.
The K.I.S.S. Principle in Marketing Analytics
When faced with the complexity of marketing data, it is good to follow the K.I.S.S. principle.