Two Smart Nudges that Turn Browsers into Buyers: AI and Composable CDPs for Cart Abandonment
Cart abandonment remains one of the most expensive problems in ecommerce. More than 70% of online shopping carts never make it through checkout, draining potential revenue from even the best-performing retailers. Generic email reminders and blunt discounting strategies have been the default fix for years, but they rarely match customer intent. What’s changed is the […]
Composable CDP: A Complete Guide to the Future of Customer Data
What is a Composable CDP? The Next Evolution in Customer Data Management The concept of Customer Data Platforms (CDPs) emerged in the mid-2010s, spurred by the need for businesses to unify customer data across various touchpoints and channels. Since then, CDPs have revolutionized the capacity of businesses to leverage vast swathes of customer data in […]