From Vision to Reality: The STIPL Journey
Two years ago, Syntasa Technologies India Private Limited (STIPL) began with a small, dedicated team of five individuals and a shared vision to build something impactful. Today, we are delivering innovation, solving complex challenges, and playing a pivotal role in the evolution of Syntasa’s global product and platform initiatives.
This milestone is not just about numbers—it’s about the culture, creativity, and commitment that define our India office.
Growth That Reflects Our Spirit
The growth of the India team has been exponential— a 500% increase in the team size in just two years is a reflection of the strength of our people, the value they deliver, and the trust placed in them across the organization.
From onboarding highly skilled engineers and testers to mentoring interns we’ve built an environment of continuous learning, innovation, and ownership.
Reimagining the Product: Audience Feature Revamp
Among our major contributions is the complete redesign of one of Syntasa’s core platform features—Audience.
Led entirely by the India team, this revamp made the feature more intuitive and efficient. From creating new UX screens to writing complete automation test cases, the team ensured every layer was built to scale. This new version is now actively used by internal customer operations teams across enterprise clients, streamlining how audiences are created, identified, and activated in real time..
Leading Cloud Transformation Initiatives
STIPL played a leading role in the cloud migration of a large multinational retail client, transitioning their full analytics infrastructure from Azure to Google Cloud Platform (GCP).
This project involved the full replatforming of data pipelines and orchestration flows, managed entirely by the India team. Since going live, the client has continued to collaborate with us for future transformation phases, including expansion into real-time activation use cases.
Building Complex Solutions from the Ground Up
One of our standout achievements is the design and delivery of a five-phase analytics platform for a global media and data insights provider.
Starting from client workshops and prototypes, the India team handled everything from architecture to implementation and production support. In parallel, we developed an on-premise Data Lake solution for a government-affiliated client, including scalable compute and storage for secure environments.
Another high-impact delivery was a data intelligence solution for a North American public sector institution, helping them transition from legacy systems to modern, insight-driven architecture.
Contributing to Strategic Product Tracks
The India team has actively participated in several major initiatives across our Composable CDP track, contributing alongside our US and UK colleagues. These include:
- Enhancements in In-Session Marketing and Social Proofing capabilities
- Generative AI–driven updates to our Recommendation Framework
- Development of Customer Journey Insights features
- Engineering work on an Unstructured Real-Time Data Collection framework
- Contributions to a Gen AI–based Campaign Generation engine
These cross-regional collaborations demonstrate the growing scope and depth of the India team’s contributions to Syntasa’s evolving product landscape.
Supporting Key Projects Across Domains
In addition to platform innovation, the India team has played a meaningful role in customer-facing and research-based initiatives, including:
- Helping establish Performance Measurement and Data Insights for Arizona’s public mental health care programs (GPRA)
- Participating in the development of Generative AI–based Sentiment and Situational Monitoring solutions
These projects reflect the team’s expanding capabilities across data engineering, analytics, and AI enablement.
Expanding Our AI and Automation Portfolio
Our engineers significantly advanced Syntasa’s AI capabilities, creating no-code solutions for:
- Speech-to-text transcription at scale for a media & research client
- Multimodal emotion detection for audio-video classification experiments
- Visual intelligence (object detection, tracking, segmentation) trained for 1,200+ categories
- Satellite-to-optical image translation for a global geospatial analytics POC
- Predictive maintenance models for an industrial manufacturing pilot
- Spatiotemporal heatmaps to support traffic and marine infrastructure monitoring
These projects were delivered through drag-and-drop workflows—making AI more accessible to business users.
Quality Engineering: Scaling with Confidence
We moved from a brittle legacy testing stack to a robust Java-based open-source framework, automating end-to-end workflows across modules. Our test management process is now fully integrated with JIRA, offering better visibility, versioning, and accountability.
Expanding Our Global Client Footprint
Over the past year, we’ve supported new implementations across leading academic institutions in North America, retail clients in Europe, and digital consultancies in the Middle East.
The India team actively contributed to pre-sales prototypes, client workshops, and product demos—especially in support of our growing partnership within the Google Cloud ecosystem.
Global Roots, Local Strength
With headquarters in Virginia, USA, and offices in the UK and India, Syntasa has spent more than a decade empowering enterprises through composable customer intelligence solutions.
Today, Syntasa Technologies India Private Limited is not just a delivery center—it’s a strategic driver of product evolution, platform maturity, and global expansion.
A Message from Our Founder – Jay Marwaha
“When we established Syntasa Technologies India Private Limited, our goal was to create more than a development center—we envisioned a center of excellence that could lead innovation and drive product evolution.
The India team has done exactly that and more. Over the past two years, they’ve led strategic initiatives, delivered mission-critical features, and built a culture rooted in accountability and creativity.
I’m deeply proud of what this team has achieved and excited for what lies ahead. You’re not just contributing—you’re redefining what’s possible for Syntasa.”
— Jay Marwaha, Founder & CEO, Syntasa
Looking Ahead: Year Three and Beyond
As we enter our third year, we’re not slowing down. The next chapter for Syntasa Technologies India Private Limited will be defined by deeper innovation, stronger collaboration, and greater momentum toward delivering intelligent, composable customer data solutions.
To every team member in India—and across the globe—thank you for your passion, your ownership, and your belief in what we’re building together.
Here’s to the journey ahead.